Recruiting local advertisement marketing - indiana university
Ended Purchase Order Awarded
- Contract number
- W50S7V24PA003
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $42,500
Award facts
- Opportunity
-
- Indiana University Advertising Pre-Solicitation · W50S7V24QA005 · Posted Jul 11, 2024
- Contract value 100% obligated
- $42,499.92 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Air National Guard Air Force, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Bloomington, IN 47405, USA
Award details come from SAM.gov/FPDS.
About this award
The Air National Guard awarded a $42.5K firm fixed-price purchase order to Learfield Communications, LLC (doing business as Learfield IMG College) on August 12, 2024, for recruiting local advertisement marketing services at Indiana University in Bloomington, Indiana. The contract, which runs through June 30, 2025, was awarded without a set-aside designation following a sole-source determination. The originating solicitation (W50S7V24QA005) issued by the 181st Contracting Squadron at Hulman Field Air National Guard Base indicated that Learfield Communications was deemed the sole source capable of meeting the Air National Guard's military recruitment advertising requirements during Indiana University sporting events for the 2024-2025 season, leveraging the company's exclusive multimedia rights with the university's athletic programs.
The statement of work encompasses a variety of advertising formats including signage, sampling, and radio advertisements across multiple sports events. Learfield Communications, a leading media and technology company headquartered in Plano, Texas, specializes in college athletics multimedia rights and has an established history of delivering military recruiting and branding services to the Air Force, Air National Guard, and Department of the Army. The company's expertise in creating comprehensive marketing campaigns at universities across the United States, combined with its exclusive partnership with Indiana University athletics, positioned it as the appropriate vehicle for supporting the Air National Guard's recruitment objectives within the Bloomington area during the 2024-2025 athletic season.
Quick answers
Who was awarded contract W50S7V24PA003?
W50S7V24PA003 was awarded to Learfield Communications, LLC by Department of the Army (Department of Defense) on August 12, 2024.
How much is contract W50S7V24PA003 worth?
The government has obligated $42,500 on W50S7V24PA003.
Which agency awarded contract W50S7V24PA003?
Department of the Army (Department of Defense) awarded W50S7V24PA003, with funding from Air National Guard (Air Force).
Was contract W50S7V24PA003 competed?
The extent of competition for W50S7V24PA003 was not competed. The government received 1 offer.
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