FY24 advertising campaign
Ended Purchase Order Awarded Last action
- Contract number
- W50S7S24PA009
- Awardee
-
Purple Rope Entertainment UEI K2UXFM4X9VF2
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $25,000
Award facts
- Opportunity
-
- 126th ARW Recruiting Campaign Solicitation · W50S7S24Q0006 · Posted May 2, 2024
- Contract value 100% obligated
- $25,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 15 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Scott AFB, IL 62225, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Air Force awarded a $25,000 firm fixed-price purchase order to Purple Rope Entertainment, a minority-owned small disadvantaged business, on July 8, 2024, for an FY24 advertising campaign supporting the Illinois Air National Guard's recruitment efforts. The contract, which is 100% set-aside for small businesses under NAICS code 541810, calls for Purple Rope Entertainment to execute a statewide marketing initiative combining billboards and radio advertisements to attract qualified applicants for Illinois Air National Guard membership. The contract specifies $15,000 for radio advertising and $10,000 for billboards and printed advertisements, with performance to be completed by July 7, 2025, at Scott Air Force Base, Illinois.
Purple Rope Entertainment, a vendor with demonstrated expertise in federal advertising and event management services, is well-positioned to execute this recruitment campaign. The company brings relevant experience from similar work with federal agencies and holds a substantial $70 million General Services Administration Federal Supply Schedule contract through September 2029, which provides a framework for delivering diverse commercial services across the federal government. This award reflects Purple Rope Entertainment's established capability in delivering specialized promotional and advertising support to defense and civilian agencies.
Quick answers
Who was awarded contract W50S7S24PA009?
W50S7S24PA009 was awarded to Purple Rope Entertainment by Department of the Army (Department of Defense) on July 8, 2024.
How much is contract W50S7S24PA009 worth?
The government has obligated $25,000 on W50S7S24PA009.
Which agency awarded contract W50S7S24PA009?
Department of the Army (Department of Defense) awarded W50S7S24PA009, with funding from Air Force (Department of Defense).
Was contract W50S7S24PA009 competed?
The extent of competition for W50S7S24PA009 was competed under sap. The government received 15 offers. It was set aside: Total Small Business.
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