Advertising services with the university of montana-missoula.
Ended Purchase Order Awarded Last action
- Contract number
- W50S7L24PA004
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $47,355
Award facts
- Opportunity
-
- Notice of Intent to Sole Source - U of M Special Notice · W50S7L24Q0006 · Posted Aug 15, 2024
- Contract value 65% obligated
-
- $47,355.00 Current, with exercised options
- $72,822.75 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Missoula, MT 59801, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $0 | |
| Exercise an Option | $24,255 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $23,100 |
About this award
The U.S. Air Force awarded a $72.8K firm fixed-price purchase order to Learfield Communications, LLC (doing business as Learfield IMG College) on August 30, 2024, for advertising services supporting the University of Montana-Missoula Athletics Program. The contract, which extends through May 16, 2027, was awarded as a sole-source procurement under Federal Acquisition Regulation Part 13.106-1(b)(1)(i), as Learfield holds exclusive advertising rights with the university's athletics department and was determined to be the only reasonably available source for these services. No set-aside designation was applied to this award.
Learfield Communications is a leading media and technology company headquartered in Plano, Texas, specializing in college athletics multimedia rights and related marketing services. The company has an established history of delivering advertising and recruiting support services to multiple military branches, including the Air Force, Air National Guard, and Department of the Army, with contract values typically ranging from $13K to $525K. The Montana Air National Guard's solicitation, posted on August 15, 2024, explicitly referenced Learfield's exclusive rights agreement as the basis for the sole-source justification, with the contracting officer noting that capability statements would be reviewed to determine if competing sources existed, though no alternative sources were identified.
Quick answers
Who was awarded contract W50S7L24PA004?
W50S7L24PA004 was awarded to Learfield Communications, LLC by Department of the Army (Department of Defense) on August 30, 2024.
How much is contract W50S7L24PA004 worth?
The government has obligated $47,355 on W50S7L24PA004. Its potential value, with all options, is $72,823.
Which agency awarded contract W50S7L24PA004?
Department of the Army (Department of Defense) awarded W50S7L24PA004, with funding from Air Force (Department of Defense).
Was contract W50S7L24PA004 competed?
The extent of competition for W50S7L24PA004 was not competed. The government received 1 offer.
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