Purchase Order W50S7825PA016
- Not listed
- The U.S. Air Force awarded a $91,000 firm fixed-price purchase order to Playfly LLC for advertising services supporting the Washington State University Athletic Department's recruiting mission at Fairchild Air Force Base, Washington. The contract, awarded on August 9, 2025, with completion targeted for June 21, 2026, represents a non-set-aside procurement awarded through open competition. Playfly LLC, a subsidiary of Outfront Media Inc., specializes in marketing and sponsorship services with...
- The Air Force has awarded a $148,468,064.04 cost-plus-fixed-fee delivery order contract to Gsd&M LLC, a for-profit limited liability company based in Austin, Texas, for national marketing and advertising services in support of Air Force recruiting. The contract has an ultimate completion date of June 14, 2024 and was awarded as part of the Air Force Recruiting Services (AFRS) program, which is managed by the Air Education and Training Command. The contract does not have a small business...
- The Department of the Air Force Air Education and Training Command awarded a $2.4 million cost-plus-fixed-fee delivery order contract to Gsd&M LLC of Austin, Texas. Under the contract, Gsd&M will provide recruiting advertising services in support of the United States Air Force Academy from June 2018 through June 2019. The prime contractor will deliver advertising and recruitment support for the Air Force's officer accession programs. No subcontractors or set-aside designations were...
- The Department of the Air Force Air Education and Training Command awarded a $4.7 million cost-plus-fixed-fee delivery order contract to Gsd&M LLC of Austin, Texas. The contract is for Air Force recruiting services and will provide for national advertising, production, planning and analysis from October 1, 2020 through September 30, 2021. Gsd&M will support the Air Force's recruiting efforts by developing and placing promotional advertisements. No subcontractors or set aside designations...
- This is a federal contract award from the Air Education and Training Command (AETC), a component of the U.S. Air Force, to Gsd&M LLC, a for-profit marketing and advertising agency based in Austin, Texas. The contract is for $31,950,989.48 to provide FY22 creative development and production for the Air Force Recruiting National Advertising program. The contract is a delivery order, with a cost-plus-fixed-fee pricing type, and has an ultimate completion date of June 30, 2025. This contract...
- This federal contract award, identified as FA300218D0008|FA300219F0002, was issued by the Air Education and Training Command (AETC), a defense agency, to the prime contractor Gsd&M LLC, a for-profit limited liability company based in Austin, Texas. The contract is for production, planning, and analysis services to support the U.S. Air Force's recruiting efforts, including account management, subcontract management, strategic planning, contract compliance, monthly reporting, marketing...
- The U.S. Air Force awarded a $35,175 firm fixed-price purchase order to Learfield Communications, LLC (doing business as Learfield IMG College) on June 15, 2025, for recruiting marketing and advertising services supporting the Oregon Air National Guard's recruiting and retention initiatives. This sole-source procurement, justified under Federal Acquisition Regulation 6.302-1 due to Learfield's exclusive advertising rights at Oregon State University, was issued by the 142nd Wing Contracting...
- The Department of the Air Force Air Education and Training Command awarded a $9.2 million delivery order contract to Gsd&M LLC of Austin, Texas. The contract is for local digital marketing and engagement services to support recruiting efforts for Regular Air Force, including Special Warfare, the Air National Guard, and the Air Force Reserve Center. The contract will be performed in Austin, Texas over a period of one year from January 14, 2022 to January 13, 2023. The pricing structure is...
- This contract (FA300218D0008|FA300222F0030) was awarded by the Air Education and Training Command (AETC), a component of the U.S. Air Force, to Gsd&M LLC, a for-profit limited liability company based in Austin, Texas. The contract, valued at $11,601,952.00, is for Air Force recruiting services and national advertising for fiscal year 2022, including mobile tour operations. The contract is a delivery order with a cost-plus-fixed-fee pricing type and has a period of performance through...
- The U.S. Air Force awarded a firm fixed-price purchase order to Patriot Direct Inc. (UEI: E1UYL98798Q5) on October 1, 2025, with a ceiling value of approximately $20K. The contract is for a recruiting advertising campaign to be executed in accordance with a Performance Work Statement (PWS). Performance will take place in Houston, Texas, with work scheduled for completion by September 30, 2026. No small business set-aside was utilized for this acquisition. This recruitment-focused contract...
The U.S. Air Force awarded a $50,000 firm fixed-price purchase order to Playfly LLC, a subsidiary of Outfront Media Inc., on August 8, 2025, for a targeted advertising campaign supporting the 149th Fighter Wing Recruiting Command in partnership with the University of Texas at San Antonio Athletics. The contract, which runs through September 30, 2026, is a non-set-aside procurement awarded through open competition. Playfly LLC will execute marketing and sponsorship activations leveraging the university's athletic platforms to enhance military recruitment outreach and visibility among potential recruits in the San Antonio region at Lackland Air Force Base. The engagement represents a strategic component of the Air Force's recruitment marketing initiatives, utilizing sports sponsorships and athletic events as channels for engagement and brand awareness. Per Federal Acquisition Regulation 5.503(c) requirements, the contractor must provide proof of advertising metrics documentation attached to invoicing at contract completion. Outfront Media Inc., the parent company, brings extensive federal contracting experience in advertising and marketing solutions across multiple government agencies, including prior work with military recruiting commands, positioning Playfly LLC to deliver comprehensive sponsorship and digital activation services aligned with the Air Force's recruitment objectives.
Mod # | Description | ReasonForModification | Federal Obligation | Date |
|---|---|---|---|---|
| Not listed | Not listed | $50.0k | 8/28/25 |