Attention: IAW far 5.503(c) proof of advertising metrics required to be attached to invoicing as a SUM total at end of contract. 149FW recruiting is executing a targeting advertising campaign with the…
Ended Purchase Order Awarded Last action
- Contract number
- W50S7825PA016
- Awardee
-
Playfly LLC UEI M8MWUARGJ1H1 Part of Outfront Media Inc.
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $50,000
Award facts
- Contract value 100% obligated
- $50,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541890 Other Services Related to Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Lackland AFB, San Antonio, TX, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Air Force awarded a $50,000 firm fixed-price purchase order to Playfly LLC, a subsidiary of Outfront Media Inc., on August 8, 2025, for a targeted advertising campaign supporting the 149th Fighter Wing Recruiting Command in partnership with the University of Texas at San Antonio Athletics. The contract, which runs through September 30, 2026, is a non-set-aside procurement awarded through open competition. Playfly LLC will execute marketing and sponsorship activations leveraging the university's athletic platforms to enhance military recruitment outreach and visibility among potential recruits in the San Antonio region at Lackland Air Force Base.
The engagement represents a strategic component of the Air Force's recruitment marketing initiatives, utilizing sports sponsorships and athletic events as channels for engagement and brand awareness. Per Federal Acquisition Regulation 5.503(c) requirements, the contractor must provide proof of advertising metrics documentation attached to invoicing at contract completion. Outfront Media Inc., the parent company, brings extensive federal contracting experience in advertising and marketing solutions across multiple government agencies, including prior work with military recruiting commands, positioning Playfly LLC to deliver comprehensive sponsorship and digital activation services aligned with the Air Force's recruitment objectives.
Description
Attention: IAW far 5.503(c) proof of advertising metrics required to be attached to invoicing as a SUM total at end of contract. 149FW recruiting is executing a targeting advertising campaign with the univ. Of texas at SAN antonio athletics
Quick answers
Who was awarded contract W50S7825PA016?
W50S7825PA016 was awarded to Playfly LLC by Department of the Army (Department of Defense) on August 8, 2025.
How much is contract W50S7825PA016 worth?
The government has obligated $50,000 on W50S7825PA016.
Which agency awarded contract W50S7825PA016?
Department of the Army (Department of Defense) awarded W50S7825PA016, with funding from Air Force (Department of Defense).
Was contract W50S7825PA016 competed?
The extent of competition for W50S7825PA016 was not competed. The government received 1 offer.
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