Deang movie advertising and recruiting
Ended Purchase Order Awarded Last action
- Contract number
- W50S6X25PA007
- Awardee
-
Looking Glass Media, LLC UEI CC7PK6ZWBJU4
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $48,000
Award facts
- Contract value 100% obligated
- $48,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- New Castle, DE 19720, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Air Force awarded a $48,000 firm fixed-price purchase order to Looking Glass Media, LLC for Delaware Air National Guard (DEANG) movie advertising and recruiting services. The contract was awarded on September 26, 2025, with an ultimate completion date of September 24, 2026, and will be performed in New Castle, Delaware. This award carries no set-aside designation and represents a straightforward procurement of media advertising services to support Air National Guard recruitment and retention objectives.
Looking Glass Media, LLC will deliver advertising and promotional content to support the Air National Guard's recruiting mission through movie-based marketing initiatives. The firm fixed-price structure provides budget certainty for the Air Force while the purchase order vehicle allows for efficient procurement of these specialized media services. The one-year performance period aligns with typical annual recruiting campaign cycles for military branches seeking to maintain force strength through targeted advertising channels.
Quick answers
Who was awarded contract W50S6X25PA007?
W50S6X25PA007 was awarded to Looking Glass Media, LLC by Department of the Army (Department of Defense) on September 26, 2025.
How much is contract W50S6X25PA007 worth?
The government has obligated $48,000 on W50S6X25PA007.
Which agency awarded contract W50S6X25PA007?
Department of the Army (Department of Defense) awarded W50S6X25PA007, with funding from Air Force (Department of Defense).
Was contract W50S6X25PA007 competed?
The extent of competition for W50S6X25PA007 was not competed. The government received 1 offer.
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