Marketing and advertising return on investment (ROI) analysis for the navy recruiting command

Ended Purchase Order Awarded Last action

Contract number
N0018923PZ009
Awardee
Awarding agency
Obligated
$98,250

Award facts

Opportunity
Contract value 100% obligated
$98,250.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Contracting staff
Funding agency
Navy Recruiting Command Department of the Navy, Department of Defense
NAICS code
541890 Other Services Related to Advertising
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Competed under SAP · 4 offers Simplified Acquisition
Pricing
Firm Fixed Price
Place of performance
Millington, TN 38054, USA

Award details come from SAM.gov/FPDS.

About this award

This firm-fixed-price purchase order contract, valued at $98,250.00, was awarded by the U.S. Navy Recruiting Command (NAVCRUITCOM) to Optimization Group Inc. for marketing and advertising return on investment (ROI) analysis.

The contract supports NAVCRUITCOM's mission to recruit qualified personnel into the U.S. Navy. It does not utilize a socioeconomic set-aside program. The contract term runs through January 15, 2023. This award was based on a competitive solicitation (RFQ N00189-22-Q-Z401) posted on September 13, 2022, with proposals due on October 3, 2022.

Quick answers

Who was awarded contract N0018923PZ009?

N0018923PZ009 was awarded to Optimization Group Inc. by Naval Supply Systems Command (Department of the Navy) on November 9, 2022.

How much is contract N0018923PZ009 worth?

The government has obligated $98,250 on N0018923PZ009.

Which agency awarded contract N0018923PZ009?

Naval Supply Systems Command (Department of the Navy) awarded N0018923PZ009, with funding from Navy Recruiting Command (Department of the Navy).

Was contract N0018923PZ009 competed?

The extent of competition for N0018923PZ009 was competed under sap. The government received 4 offers.

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