Billboard and digital advertising
Active Purchase Order Awarded Last action
- Contract number
- 36C24725P0291
- Awardee
-
Adams Outdoor Advertising LIMITED Partnership UEI VSFXJ7M8H8B4
- Awarding agency
-
Veterans Integrated Service Network 7
Veterans Health Administration, Department of Veterans Affairs
- Obligated
- $220,740
Award facts
- Opportunity
-
- R701--Combine Synopsis - Billboard and Digital Advertisement (VA-25-00012725) Solicitation · 36C24725Q0197 · Posted Dec 12, 2024
- Contract value 36% obligated
-
- $220,740.00 Current, with exercised options
- $617,580.00 Potential, with all options
- Completion date 35% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Competed under SAP · 4 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Hattiesburg, MS 39401, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Exercise an Option | $114,360 | |
| Original award | $106,380 |
About this award
Veterans Integrated Service Network 7 awarded a purchase order to Adams Outdoor Advertising LIMITED Partnership for billboard and digital advertising services valued at $617,580 with a firm fixed price, effective February 1, 2025, through January 31, 2030. The solicitation closed December 20, 2024, under full and open competition; no set-aside was used. Place of performance is Hattiesburg, Mississippi and the Ralph H. Johnson VA Medical Center in Charleston, South Carolina. The contractor provides comprehensive advertising services including graphic design, digital campaign implementation, photography, content development, and billboard installation, with a minimum requirement of 500,000 market impressions per two-week flight. The infrastructure includes at least 35 static bulletin billboards, 100 static poster billboards, 5 digital poster billboards, and 15 mini-posters along major thoroughfares in Berkeley, Dorchester, and Charleston counties. The contract includes a 12-month base period and four one-year option periods.
Quick answers
Who was awarded contract 36C24725P0291?
36C24725P0291 was awarded to Adams Outdoor Advertising LIMITED Partnership by Veterans Integrated Service Network 7 (Veterans Health Administration) on February 1, 2025.
How much is contract 36C24725P0291 worth?
The government has obligated $220,740 on 36C24725P0291. Its potential value, with all options, is $617,580.
Was contract 36C24725P0291 competed?
The extent of competition for 36C24725P0291 was competed under sap. The government received 4 offers.
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