Chooseva advertising
Ended Purchase Order Awarded Last action
- Contract number
- 36C10X25P0059
- Awardee
-
Argent Arc LLC UEI ZEFWDMQNPZU3
- Awarding agency
-
VA Strategic Acquisition Center Frederick
Headquarters, Department of Veterans Affairs
- Obligated
- $6,485,161
Award facts
- Opportunity
-
- 36C10X25Q0132 Solicitation number
- Contract value 100% obligated
- $6,485,161.31 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Service-Disabled Veteran-Owned Small Business Sole Source
- Competition
- Not Available for Competition · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Washington, DC 20420, USA
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $1,485,161 | |
| Original award | $5,000,000 |
About this award
The U.S. Department of Veterans Affairs has awarded a firm fixed-price purchase order contract valued at $6.49M to support the ChooseVA advertising initiative through the VA Strategic Acquisition Center Frederick. The contract is designated as a sole source award to a service-disabled veteran-owned small business and will extend through May 16, 2026. The work will be performed in Washington, DC, supporting the VA's efforts to promote veteran services and benefits through targeted advertising campaigns and related marketing activities.
ChooseVA is the VA's comprehensive advertising and outreach program designed to increase awareness of VA benefits and services among eligible veterans and their families. This contract provides essential marketing and communications support to advance the agency's mission of connecting veterans with the benefits and healthcare services they have earned through their military service.
Quick answers
Who was awarded contract 36C10X25P0059?
36C10X25P0059 was awarded to Argent Arc LLC by VA Strategic Acquisition Center Frederick (Headquarters) on September 16, 2025.
How much is contract 36C10X25P0059 worth?
The government has obligated $6,485,161 on 36C10X25P0059.
Was contract 36C10X25P0059 competed?
The extent of competition for 36C10X25P0059 was not available for competition. The government received 1 offer. It was set aside: Service-Disabled Veteran-Owned Small Business Sole Source.
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