The objective of this requirement is to continue development, implementation, and assessment of new assets for a large-scale, fully integrated, donated media public service campaign that supports SPP.
Ended Purchase Order Awarded Last action
- Contract number
- 36C10X23P0088
- Awardee
-
The Advertising Council Inc. UEI JV39FYRGTSF3
- Awarding agency
-
VA Strategic Acquisition Center Frederick
Headquarters, Department of Veterans Affairs
- Obligated
- $6,418,968
Award facts
- Opportunity
-
- 36C10X23Q0321 Solicitation number
- Contract value 100% obligated
- $6,418,968.15 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $1,864,012 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Terminate for Convenience | $0 | |
| Supplemental Agreement for work within scope | $400,000 | |
| Exercise an Option | $2,230,479 | |
| Original award | $1,924,478 |
About this award
This firm-fixed-price purchase order contract, awarded by the VA Strategic Acquisition Center Frederick (a civilian agency), tasks the Advertising Council Inc. (DBA AD Council) to continue development, implementation, and assessment of new assets for a large-scale, fully integrated, donated media public service campaign that supports the Strategic Prevention Framework (SPP). This is an exercise of Option Year 2 under the contract, with a total ceiling value of $6,418,968.15 and a period of performance extending through September 27, 2026. The AD Council is a non-profit organization with extensive experience creating and distributing public awareness campaigns on behalf of federal agencies, including work with the Federal Emergency Management Agency (FEMA), National Highway Traffic Safety Administration (NHTSA), Department of Veterans Affairs (VA), and Office of National Drug Control Policy. This contract does not utilize a set-aside designation.
Quick answers
Who was awarded contract 36C10X23P0088?
36C10X23P0088 was awarded to The Advertising Council Inc. by VA Strategic Acquisition Center Frederick (Headquarters) on September 28, 2023.
How much is contract 36C10X23P0088 worth?
The government has obligated $6,418,968 on 36C10X23P0088.
Was contract 36C10X23P0088 competed?
The extent of competition for 36C10X23P0088 was not competed. The government received 1 offer.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award