Fire prevention campaign
Ended Purchase Order Awarded Last action
- Contract number
- 140L3925P0035
- Awardee
-
Current360, Inc. UEI CZ75JHC4QPS1
- Awarding agency
-
Nevada Region
Bureau of Land Management, Department of the Interior
- Obligated
- $185,824
Award facts
- Opportunity
-
- Fire prevention campaign Solicitation · 140L3925Q0030 · Posted Mar 19, 2025
- Contract value 100% obligated
- $185,824.21 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 23 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Reno, NV 89502, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | -$0 | |
| Original award | $185,824 |
About this award
The Department of the Interior's Bureau of Land Management Nevada Region awarded a $185,824.21 firm fixed-price purchase order to Current360, Inc., a small disadvantaged business based in Louisville, Kentucky, to develop and execute a comprehensive fire prevention campaign targeting Nevada's general public. The contract, awarded April 9, 2025, with a completion deadline of October 15, 2025, is designated as a total small business set-aside. Current360 will create a multi-platform advertising strategy featuring 15-second public service announcement videos distributed across gas pump displays, streaming platforms, social media, radio, and billboards to reduce human-caused wildfires. The campaign is strategically timed to align with fire season and targets outdoor enthusiasts in key Nevada counties including Nye, Clark, Washoe, and Carson City, with plans to generate 2–5 million impressions across diverse media channels including six billboard locations, over 80 gas station displays, and a rodeo event sponsorship.
Current360, Inc., which specializes in comprehensive marketing and advertising services for federal agencies, will handle media buying, ad placement, and reporting responsibilities under this contract, while the Bureau of Land Management will provide all PSA videos, graphics, and technical fire prevention expertise. The company brings relevant federal contracting experience, including a $2 million General Services Administration Multiple Award Schedule contract through October 2026 that covers advertising, marketing, graphic design, video production, and web development services. This fire prevention campaign award reflects BLM's commitment to leveraging strategic communications to address the critical issue of human-caused wildfires in Nevada during peak fire season.
Quick answers
Who was awarded contract 140L3925P0035?
140L3925P0035 was awarded to Current360, Inc. by Nevada Region (Bureau of Land Management) on April 9, 2025.
How much is contract 140L3925P0035 worth?
The government has obligated $185,824 on 140L3925P0035.
Was contract 140L3925P0035 competed?
The extent of competition for 140L3925P0035 was competed under sap. The government received 23 offers. It was set aside: Total Small Business.
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