Brand activation (LOE)
Ended Awarded Last action
- Contract number
- 0009
- Awardee
-
Wunderman Thompson LLC UEI SF2NA13BJQU4
- Awarding agency
-
Marine Corps
Department of the Navy, Department of Defense
- Obligated
- $68,504,729
Award facts
- Opportunity
-
- M0026414R0020 Solicitation number
- Marine Corps Recruiting Command Advertising Services Program Support. Award Notice · Posted Feb 19, 2014
- Contract value 100% obligated
- $68,504,729.13 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 1 offer Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Quantico, VA 22134, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$1,495,271 | |
| Funding Only Action | $19,482,523 | |
| Funding Only Action | $9,964,564 | |
| Funding Only Action | -$1,547,000 | |
| Funding Only Action | $29,833,000 | |
| Original award | $12,266,912 |
About this award
This is a federal contract award to Wunderman Thompson LLC, doing business as J. Walter Thompson USA, for brand activation services (level of effort) for the United States Marine Corps. The contract is a delivery order with a cost-plus-fixed-fee pricing type, has a ceiling value of $68,504,729.13, and was awarded on December 20, 2016 with an ultimate completion date of December 19, 2017. The contract does not have a set-aside designation. Wunderman Thompson LLC is the prime contractor and has previously supported the Marine Corps with advertising services valued at over $639 million and account management services valued at $118,904. The company also holds a Multiple Award Schedule contract with the General Services Administration Federal Acquisition Service, which provides federal agencies with pre-negotiated advertising, marketing, and communications solutions with a potential value of $2.8 million.
Quick answers
Who was awarded contract 0009?
0009 was awarded to Wunderman Thompson LLC by Marine Corps (Department of the Navy) on December 20, 2016.
How much is contract 0009 worth?
The government has obligated $68,504,729 on 0009.
Is contract 0009 an order under another contract?
Yes. 0009 is a delivery order under M0026415D0008, an indefinite delivery contract.
Was contract 0009 competed?
The extent of competition for 0009 was full and open competition. The government received 1 offer.
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