Brand messaging-(completion)

Ended Awarded Last action

Contract number
0007
Awardee
Awarding agency
Obligated
$69,978,946

Award facts

Opportunity
Contract value 71% obligated
$98,472,440.03 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 1 offer Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Quantico, VA 22134, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Change Order 7 $1,547,000
Other Administrative Action 6 · FY 2016 RAP $0
Additional Work (new agreement, FAR part 6 applies) 5 $0
Other Administrative Action 4 · No cost increase administrative MOD to incorporate the marketing and public affairs liaison (mpal)language under the account management section of the PWS. $0
Definitize Letter Contract 3 · Definitization of letter contract M00264-15-d-0008-0007 for FY 2016 recruiting and advertising plan execution. $19,681,946
Other Administrative Action 2 · , FY 2016 recruiting and advertising plan execution $0
Change Order 1 · FY2016 recruiting and advertising plan task order 0007. $35,926,000
Original award $12,824,000

About this award

This is a federal contract award to Wunderman Thompson LLC, doing business as J. Walter Thompson USA, by the United States Marine Corps. The contract is for brand messaging services, with a ceiling value of $98,472,440.03. It is a cost-plus-fixed-fee type contract awarded on December 19, 2015, with a final completion date of August 31, 2017. Wunderman Thompson is the prime contractor and has previously provided advertising and account management services to the Marine Corps, with a total contract value of over $758 million. The contract is not set aside for any specific business type. Wunderman Thompson also holds a Multiple Award Schedule contract with the General Services Administration Federal Acquisition Service for advertising, marketing, and communications solutions, with a potential value of $2.8 million.

Quick answers

Who was awarded contract 0007?

0007 was awarded to Wunderman Thompson LLC by Marine Corps (Department of the Navy) on December 19, 2015.

How much is contract 0007 worth?

The government has obligated $69,978,946 on 0007. Its current value, with exercised options, is $98,472,440.

Is contract 0007 an order under another contract?

Yes. 0007 is a delivery order under M0026415D0008, an indefinite delivery contract.

Was contract 0007 competed?

The extent of competition for 0007 was full and open competition. The government received 1 offer.

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