Media plan execution

Ended Awarded

Contract number
0006
Awardee
Awarding agency
Obligated
$21,977,244

Award facts

Opportunity
Contract value 88% obligated
$24,971,848.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition · 1 offer Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Quantico, VA 22134, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

About this award

This is a $24,971,848.00 cost-plus-fixed-fee delivery order contract awarded by the U.S. Marine Corps to Wunderman Thompson LLC, doing business as J. Walter Thompson USA, for media plan execution services. The contract is not set aside for small businesses.

Wunderman Thompson LLC is a foreign-owned, for-profit advertising and marketing services firm that has established itself as a significant player in federal contracting, particularly in supporting the U.S. Marine Corps' recruiting efforts. The company holds a larger, single-award indefinite delivery contract (IDC) with the Marine Corps Recruiting Command valued at $1,914,649,378.37, which covers a broad range of advertising and marketing services to support the recruitment of approximately 40,000 personnel annually.

This specific delivery order contract is for media plan execution services to support the Marine Corps' recruiting objectives. The contract has a period of performance through September 2016 and was awarded in September 2015.

Quick answers

Who was awarded contract 0006?

0006 was awarded to Wunderman Thompson LLC by Marine Corps (Department of the Navy) on September 30, 2015.

How much is contract 0006 worth?

The government has obligated $21,977,244 on 0006. Its current value, with exercised options, is $24,971,848.

Is contract 0006 an order under another contract?

Yes. 0006 is a delivery order under M0026415D0008, an indefinite delivery contract.

Was contract 0006 competed?

The extent of competition for 0006 was full and open competition. The government received 1 offer.

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