USDA communications campaign to cultivate the next generation of diverse agricultural professionals - nextgen programs
Ended Awarded Last action
- Contract number
- 12314423F0806
- Awardee
-
The Leonard Resource Group Inc. UEI KZGME9EKVP85
- Awarding agency
-
Office of Procurement and Property Management
Department of Agriculture
- Obligated
- $984,931
Award facts
- Contract value 100% obligated
- $984,931.07 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Executive Secretariat Department of Agriculture
- NAICS code
- 541430 Graphic Design Services
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Full and Open Competition · 3 offers Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Place of performance
- Washington, DC 20250, USA
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Terminate for Convenience | $0 | |
| Exercise an Option | $79,931 | |
| Original award | $905,000 |
About this award
The U.S. Department of Agriculture (USDA) awarded a $984,931.07 Firm Fixed Price Delivery Order contract to The Leonard Resource Group Inc. (LRG) to conduct a communications campaign to cultivate the next generation of diverse agricultural professionals. This contract is set aside for small businesses and is part of the USDA's NextGen Programs, which aim to attract more diverse talent to the agricultural sector. LRG, a HUBZone-certified small business, will provide event planning, marketing, media placement, outreach, and logistical support services for this initiative. The contract has an ultimate completion date of January 30, 2025. LRG holds several significant Indefinite Delivery Vehicles (IDVs) with federal agencies, including an $85 million Blanket Purchase Agreement with the Health Resources and Services Administration (HRSA) for marketing campaign services and a $50 million BPA with HRSA for logistical support services.
Quick answers
Who was awarded contract 12314423F0806?
12314423F0806 was awarded to The Leonard Resource Group Inc. by Office of Procurement and Property Management (Department of Agriculture) on September 30, 2023.
How much is contract 12314423F0806 worth?
The government has obligated $984,931 on 12314423F0806.
Which agency awarded contract 12314423F0806?
Office of Procurement and Property Management (Department of Agriculture) awarded 12314423F0806, with funding from Office of the Executive Secretariat (Department of Agriculture).
Is contract 12314423F0806 an order under another contract?
Yes. 12314423F0806 is a delivery order under GS07F409AA, a federal supply schedule, on Multiple Award Schedule (MAS).
Was contract 12314423F0806 competed?
The extent of competition for 12314423F0806 was full and open competition. The government received 3 offers. It was set aside: Total Small Business.
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