Title: 2016 - 2018 national heatstroke prevention media campaign action: issue a task order under DTNH22-13-d-00280 using the expedited process to develop and implement the 2016 - 2018 18 national…

This is a task order issued under an existing indefinite-delivery, indefinite-quantity (IDIQ) contract, DTNH22-13-D-00280, held by the prime contractor Charles Tombras Advertising, Inc. (doing business as Tombras Group). The task order, valued at $1,600,000.00, is for the development and implementation of a 2016-2018 national heatstroke prevention media campaign to raise awareness of the dangers of leaving children unattended in vehicles during high temperatures.

The National Highway Traffic Safety Administration (NHTSA), a civilian agency within the U.S. Department of Transportation, awarded this task order to promote heatstroke prevention messaging, leveraging the existing IDIQ contract with Tombras Group. There was no set-aside designation for this award. The period of performance runs from August 1, 2016 through December 31, 2018, with an ultimate completion date of September 29, 2019. The contract type is time and materials.

Title: 2016 - 2018 national heatstroke prevention media campaign action: issue a task order under DTNH22-13-d-00280 using the expedited process to develop and implement the 2016 - 2018 18 national heatstroke prevention media campaign description: issue a task order under DTNH22-13-d-00280 to develop the 2016 - 2018 18 national heatstroke prevention media campaign to promote the dangers of heatstroke to children left unattended in vehicles during the summertime and the other times of high temperatures. The program office is requesting authorization to begin work as soon as possible. The remaining summer media inventory is low and we need to take advantage of that inventory given the number of child deaths (16 deaths as of july 5, 2016) attributed to heatstroke to child being left in cars in intense heat. Statement of work: see supporting documents estimated budget: $1,600,000.00 period of performance: august 1, 2016 through december 31, 2018 supporting docs: 16-01330 evaluation factors 16-01330 final heatstroke SOW 16-01330 heatstroke igce 16-01330 signed 4200 16-01330 signed AA late memo 16-01330 signed d & f checklist 16-01330 signed COR (to) and ALT COR (to) nomination memos 16-01330 COR (to) and ALT COR (to) certificates 16-01330 ocio checklist 16-01330 contractor proposal 16-01330 COR (to) proposal evaluation