California broadcasting service
Active Definitive Contract Awarded Last action
- Contract number
- W912LA23C0004
- Awardee
-
California Broadcasters Association UEI FEBNYNKQ49K9
- Awarding agency
-
California National Guard
Army National Guard, Department of Defense
- Obligated
- $1,673,450
Award facts
- Opportunity
-
- California Broadcasting Service Solicitation · W912LA23R0003 · Posted Aug 28, 2023
- Contract value 79% obligated
-
- $1,673,450.00 Current, with exercised options
- $2,123,652.00 Potential, with all options
- Completion date 62% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Roseville, CA 95678, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Exercise an Option | $437,090 | |
| Exercise an Option | $424,360 | |
| Exercise an Option | $412,000 | |
| Original award | $400,000 |
About this award
The California National Guard awarded a definitive contract to California Broadcasters Association for public advertising broadcast services, exercising option year 2 with a ceiling value of $2,123,652, effective through September 29, 2028.
The originating solicitation, posted August 28, 2023, called for nationwide recruitment advertising across online media, radio, and television broadcasts in all 50 states, the District of Columbia, and Puerto Rico to enhance the California National Guard's image and generate recruitment leads. The contract structure comprises a 1-year base period plus four 12-month option years. Deliverables include public service advertising, hybrid advertising, quality control, monthly status reports, contact log reports, return on investment tracking, television frequency breakdowns, and monthly performance tracking. Place of performance is Roseville, CA 95678.
Quick answers
Who was awarded contract W912LA23C0004?
W912LA23C0004 was awarded to California Broadcasters Association by California National Guard (Army National Guard) on September 30, 2023.
How much is contract W912LA23C0004 worth?
The government has obligated $1,673,450 on W912LA23C0004. Its potential value, with all options, is $2,123,652.
Was contract W912LA23C0004 competed?
The extent of competition for W912LA23C0004 was not competed under sap. The government received 1 offer.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award