Base: UW marketing contract
Ended Definitive Contract Awarded Last action
- Contract number
- W912L323C0003
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
Wyoming National Guard
Army National Guard, Department of Defense
- Obligated
- $49,998
Award facts
- Opportunity
-
- Recruiting and Retention Advertising Special Notice · W912L323R3030 · Posted Jul 19, 2023
- Contract value 33% obligated
-
- $49,998.00 Current, with exercised options
- $149,994.00 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Cheyenne, WY, USA
Award details come from SAM.gov/FPDS.
About this award
This is a firm fixed-price definitive contract awarded by the U.S. Department of the Army to Learfield Communications, LLC, doing business as Learfield IMG College, a leading media and technology company specializing in college athletics multimedia rights and marketing. The contract, valued at $149,994.00, is for a "UW MARKETING CONTRACT" with a performance period through November 18, 2025. The contract was not set aside for any specific business category.
Learfield Communications has expertise in providing advertising, marketing, and promotional services to support Department of Defense agency initiatives, including campaigns for the Army National Guard and Air Force recruiting. The contract likely involves similar services, leveraging Learfield's exclusive partnerships with university athletic departments to facilitate sports marketing and advertising in support of the Army's recruitment and branding objectives.
Quick answers
Who was awarded contract W912L323C0003?
W912L323C0003 was awarded to Learfield Communications, LLC by Wyoming National Guard (Army National Guard) on August 15, 2023.
How much is contract W912L323C0003 worth?
The government has obligated $49,998 on W912L323C0003. Its potential value, with all options, is $149,994.
Which agency awarded contract W912L323C0003?
Wyoming National Guard (Army National Guard) awarded W912L323C0003, with funding from Department of the Army (Department of Defense).
Was contract W912L323C0003 competed?
The extent of competition for W912L323C0003 was not competed under sap. The government received 1 offer.
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