Non-commercial sustainment advertising (NCSA) through state broadcasting agencies.wiarng television and radio advertisements IAW the attached performance work statement
Ended Definitive Contract Awarded Last action
- Contract number
- W912J225CA002
- Awardee
-
Wisconsin Broadcasters Assn Inc. UEI GZ4PDEDUES54
- Awarding agency
-
Wisconsin National Guard
Army National Guard, Department of Defense
- Obligated
- $309,996
Award facts
- Contract value 50% obligated
-
- $309,996.00 Current, with exercised options
- $619,992.00 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Madison, WI 53703, USA
Award details come from SAM.gov/FPDS.
About this award
This is a Definitive Contract awarded by the Wisconsin Army National Guard to Wisconsin Broadcasters Assn Inc., a non-profit organization, for Non-Commercial Sustainment Advertising (NCSA) through state broadcasting agencies. The contract is for $619,992.00 and has a period of performance from March 1, 2025, to February 28, 2027. The contract is for television and radio advertising to support the Wisconsin Army National Guard's recruiting and retention efforts, targeting individuals aged 17-24 and 25-35, as well as influencers. This contract was not set aside for any specific business type. The Wisconsin Broadcasters Assn Inc. has been awarded previous federal contracts by the Department of the Army Wisconsin Army National Guard for similar advertising services, including a $929,988.00 Definitive Contract and a $309,996.00 firm fixed-price purchase order.
Quick answers
Who was awarded contract W912J225CA002?
W912J225CA002 was awarded to Wisconsin Broadcasters Assn Inc. by Wisconsin National Guard (Army National Guard) on March 1, 2025.
How much is contract W912J225CA002 worth?
The government has obligated $309,996 on W912J225CA002. Its potential value, with all options, is $619,992.
Was contract W912J225CA002 competed?
The extent of competition for W912J225CA002 was not competed under sap. The government received 1 offer.
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