UGA advertising
Ended Definitive Contract Awarded Last action
- Contract number
- W50S6Z25CA002
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $150,000
Award facts
- Contract value 100% obligated
- $150,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air National Guard Air Force, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Warner Robins, GA 31098, USA
Award details come from SAM.gov/FPDS.
About this award
The Air National Guard awarded Learfield Communications, LLC a $150,000 firm fixed-price definitive contract for University of Georgia advertising services. The contract was awarded on August 28, 2025, with an ultimate completion date of January 31, 2026, and will be performed in Warner Robins, Georgia. No set-aside designation was used for this procurement. Learfield Communications, doing business as Learfield IMG College, is a Texas-based marketing and advertising firm that specializes in college athletics multimedia rights and licensing, leveraging exclusive partnerships with university athletic departments to deliver targeted marketing and promotional services to federal agencies, particularly military branches.
This contract represents a continuation of the Air National Guard's use of Learfield's college athletics advertising platform for military recruiting and branding initiatives. The award aligns with the Air National Guard's established strategy of conducting targeted outreach and awareness campaigns on college campuses through integration with university athletic programs. Learfield has secured over $3.5 million in federal contract awards across multiple military branches since 2021, with the majority awarded by Air Force and Air National Guard components. The firm's contract work typically encompasses advertising placements, stadium signage, website design, merchandise promotions, and direct outreach to college student populations to support military recruitment objectives.
Quick answers
Who was awarded contract W50S6Z25CA002?
W50S6Z25CA002 was awarded to Learfield Communications, LLC by Department of the Army (Department of Defense) on August 28, 2025.
How much is contract W50S6Z25CA002 worth?
The government has obligated $150,000 on W50S6Z25CA002.
Which agency awarded contract W50S6Z25CA002?
Department of the Army (Department of Defense) awarded W50S6Z25CA002, with funding from Air National Guard (Air Force).
Was contract W50S6Z25CA002 competed?
The extent of competition for W50S6Z25CA002 was not competed. The government received 1 offer.
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