Definitive Contract W50S6Z25CA002
- Not listed
- This is a firm fixed-price purchase order contract awarded by the Air National Guard to Learfield Communications, LLC, doing business as Learfield IMG College, with a ceiling value of $94,992.00 and a period of performance ending on August 31, 2019. The contract does not have a set-aside designation. Learfield Communications is a leading media and technology company that specializes in college athletics multimedia rights, licensing, and related services. Through this contract, Learfield...
- The Department of the Air Force Air National Guard awarded a $156,049 firm fixed price purchase order to Learfield Communications, LLC for media and advertising services. Learfield IMG College, doing business as Learfield, will deliver the requested products and services from its place of performance in Tucson, Arizona through August 2026. The Air National Guard supports the United States Air Force and National Guard through a variety of programs. No set aside designation or subcontractors...
- This is a firm fixed-price purchase order contract awarded by the Connecticut National Guard to Learfield Communications, LLC (doing business as Learfield IMG College) for $45,000.00. The contract is for advertising and marketing services in support of the National Guard's recruiting and branding initiatives during fiscal year 2024, with a period of performance through June 30, 2025. Learfield, a for-profit limited liability company based in Plano, Texas, specializes in college athletics...
- The U.S. Air National Guard awarded a $100,000 firm fixed-price purchase order to Learfield Communications, LLC (doing business as Learfield IMG College) on August 29, 2025, for marketing and promotional services supporting military recruiting and branding initiatives at the University of Wyoming. The contract, which runs through May 31, 2026, involves integrated marketing services at University of Wyoming football home games, including coordination of honorary captains from the Wyoming Air...
- This is a firm fixed-price purchase order awarded by the Air National Guard to Learfield Communications, LLC, doing business as Learfield IMG College, for $25,000.00. The contract is for college advertising services including stadium replay tags, on-site booths, and radio advertisements. There is no set-aside designation for this contract. Learfield Communications is a leading media and technology company specializing in college athletics multimedia rights, licensing, and related services. The...
- Learfield Communications, LLC (doing business as Learfield IMG College) was awarded a $50,000 firm fixed-price purchase order by the U.S. Air Force on August 30, 2025, for University of Connecticut Athletics marketing services in support of the Connecticut Air National Guard. The contract, issued in accordance with a Learfield Communications proposal dated August 7, 2025, carries an ultimate completion date of May 15, 2026, and was performed at Learfield's location in East Granby, Connecticut....
- This is a firm fixed-price federal contract award from the Department of the Army to Learfield Communications, LLC (doing business as Learfield IMG College), a leading media and technology company specializing in college athletics multimedia rights and services. The contract, valued at $800,000.00, is for the "GOVERNOR'S CUP" project and does not have a set-aside designation. Learfield IMG College, as the prime contractor, will provide advertising, marketing, and promotional services...
- The Washington Air National Guard (ANG) awarded a $75,000 firm fixed-price purchase order to Learfield Communications, LLC, doing business as Learfield IMG College, for advertising services at the University of Washington. The contract, awarded on September 18, 2025, with a completion date of December 18, 2025, is designed to support military recruiting and branding initiatives through multimedia advertising leveraging Learfield's exclusive rights with university athletic programs. The place...
- This is a firm fixed price purchase order contract awarded by the U.S. Air Force to Learfield Communications, LLC, doing business as Learfield IMG College, for FY22-23 recruiting advertisements. The contract has a ceiling value of $12,800.00 and a completion date of August 10, 2023. The award is set aside for small businesses. Learfield Communications is a leading media and technology company that specializes in college athletics multimedia rights, licensing, and related services. Through this...
- The Air National Guard awarded a $42.5K firm fixed-price purchase order to Learfield Communications, LLC (doing business as Learfield IMG College) on August 12, 2024, for recruiting local advertisement marketing services at Indiana University in Bloomington, Indiana. The contract, which runs through June 30, 2025, was awarded without a set-aside designation following a sole-source determination. The originating solicitation (W50S7V24QA005) issued by the 181st Contracting Squadron at Hulman Field...
The Air National Guard awarded a definitive firm fixed-price contract to Learfield Communications, LLC (doing business as Learfield IMG College) on August 28, 2025, with a ceiling value of $150,000 for advertising services. The contract, which carries no set-aside designation, is scheduled for completion by January 31, 2026, and will be performed in Warner Robins, Georgia. Learfield Communications, headquartered in Plano, Texas, is a leading media and technology company specializing in college athletics multimedia rights and marketing services with extensive experience supporting military recruiting and branding initiatives across federal agencies. This contract aligns with the Air National Guard's broader recruiting and branding objectives, leveraging Learfield's established relationships with university athletic programs and proven expertise in delivering targeted marketing campaigns to college audiences. Through its existing portfolio of military contracts, Learfield has consistently provided comprehensive advertising solutions including regional and local media placement, signage, website design, and athletic sponsorships to support Air Force and Air National Guard recruiting efforts. The firm fixed-price structure with this defined ceiling value provides cost certainty for the government while enabling Learfield to execute advertising services that enhance the Air National Guard's visibility and recruitment messaging within the Warner Robins area and surrounding region.
Mod # | Description | ReasonForModification | Federal Obligation | Date |
|---|---|---|---|---|
| Not listed | Not listed | $150.0k | 8/6/25 |