Mcrc advertising services support

Ended Definitive Contract Awarded Last action

Contract number
M9549419C0020
Awardee
Awarding agency
Obligated
$669,143,217

Award facts

Opportunity
Contract value 100% obligated
$669,143,216.52 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition · 3 offers Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Atlanta, GA 30326, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Other Administrative Action P00042 $0
Funding Only Action P00041 $14,514,756
Funding Only Action P00040 $14,771,000
Funding Only Action P00039 $2,953,000
Funding Only Action P00038 $4,000,000
Supplemental Agreement for work within scope P00037 $6,873,939
Other Administrative Action P00036 $0
Exercise an Option P00035 · Marine corps advertising services. $117,498,432
Other Administrative Action P00034 $0
Other Administrative Action P00033 $0
Supplemental Agreement for work within scope P00032 · Marine corps command advertising services. $46,599,101
Exercise an Option P00031 $104,154,000
Supplemental Agreement for work within scope P00030 · Marine corps recruiting command advertising services. $0
Supplemental Agreement for work within scope P00029 · Update J1 and J8 $0
Supplemental Agreement for work within scope P00028 · Revise attachments J-1 and J-8 at no additional cost and reallocation of funds. $0
Other Administrative Action P00027 · Update wawf POC $0
Supplemental Agreement for work within scope P00026 · Add paid media & AMP support $19,827,405
Supplemental Agreement for work within scope P00025 · Reallocate funding for local program support $0
Supplemental Agreement for work within scope P00024 · Increase scope, decrease paid media $0
Supplemental Agreement for work within scope P00023 · Revise attachments J1, J8, and J12 for option period 2. $0
Exercise an Option P00022 · Exercise option period 2 $115,324,360
Supplemental Agreement for work within scope P00021 · Revise J1, J8, PWS, and delivery/wawf POC $0
Other Administrative Action P00020 · Replace/update COR $0
Supplemental Agreement for work within scope P00019 · Aits II migration support $2,477,547
Supplemental Agreement for work within scope P00018 · Revise J-1 and J-8 for TRI-fold initiatives no cost. $0
Additional Work (new agreement, FAR part 6 applies) P00017 · Add local program support and exercise paid media $11,967,490
Other Administrative Action P00016 · Add PSA development, squad BAY remove aits II maintenance $6,999,517
Exercise an Option P00015 · Paid media $8,000,000
Supplemental Agreement for work within scope P00014 · Revise J-1, J-8, and update ecmra $0
Exercise an Option P00013 · Exercise option 1 - advertising support, materials, and paid media $80,056,529
Other Administrative Action P00012 · Advertising services for USMC recruiting command $0
Supplemental Agreement for work within scope P00011 · Advertising support for USMC recruiting command. $900,000
Exercise an Option P00010 · Squad BAY 2.0 aits II extension revise attachments J-1, J-8, and J-9 paid media $6,306,715
Supplemental Agreement for work within scope P00009 · Add EMV trailer and national event booth initiatives $206,729
Exercise an Option P00008 · Exercise optional paid media $6,486,556
Supplemental Agreement for work within scope P00007 · Revise ATT. J-1 and J-8 @ no cost $0
Supplemental Agreement for work within scope P00006 · Aits migration 01 may 2020 - 30 SEP 2020 $1,542,841
Supplemental Agreement for work within scope P00005 · Revise exhibit J-K and change clin type of subclin 001102 $0
Supplemental Agreement for work within scope P00004 · Shift local program dates, exercise paid media option, revise exhibit J-K $2,585,403
Exercise an Option P00003 · Exercise paid media option and name change $6,900,000
Supplemental Agreement for work within scope P00002 · Revise PWS, J-1, and J-8. Add exhibit J-M and dfars 252.235-7004. $9,028,041
Funding Only Action P00001 · Add funding ($79,169,853.61) $79,169,854
Original award $0
Show all 43

About this award

Written by GovTribe AI ·

This is a definitive contract awarded by the United States Marine Corps to Wunderman Thompson LLC, doing business as J. Walter Thompson USA, to provide advertising services support. The contract has a ceiling value of $669,143,216.52 and is a firm fixed-price arrangement. Wunderman Thompson is a foreign-owned, for-profit organization that holds a Multiple Award Schedule contract with the General Services Administration, allowing federal agencies to efficiently obtain specialized marketing, advertising, and communications services. The contract is not designated as a set-aside. The original contract opportunity was a pre-solicitation notice seeking to modernize the Marine Corps Recruiting Command's marketing approach to meet evolving recruitment challenges. Wunderman Thompson has also provided advertising and integrated marketing services as a subcontractor to Booz Allen Hamilton Inc.

Quick answers

Who was awarded contract M9549419C0020?

M9549419C0020 was awarded to Wunderman Thompson LLC by Marine Corps (Department of the Navy) on September 18, 2019.

How much is contract M9549419C0020 worth?

The government has obligated $669,143,217 on M9549419C0020.

Was contract M9549419C0020 competed?

The extent of competition for M9549419C0020 was full and open competition. The government received 3 offers.

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