Food safe families PSA (9 months)
Ended Definitive Contract Awarded Last action
- Contract number
- AG3A94C160001
- Awardee
-
The Advertising Council Inc. UEI JV39FYRGTSF3
- Awarding agency
-
Office of Administrative Services Procurement Management Branch
Food Safety and Inspection Service, Department of Agriculture
- Obligated
- $558,616
Award facts
- Opportunity
-
- AG3A94S160003 Solicitation number
- J&A for Award to The Advertising Council Award Notice · Posted Apr 7, 2016
- Notice of Intent to Negotiate Solely with the Advertising Council Award Notice · Posted Feb 12, 2016
- Contract value 100% obligated
- $558,616.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10017, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $558,616 |
About this award
The U.S. Office of Administrative Services Procurement Management Branch awarded a $558,616 firm fixed-price definitive contract to The Advertising Council Inc. (doing business as AD Council) on March 31, 2016, for a nine-month Food Safe Families public service advertising campaign. The contract, with an ultimate completion date of December 31, 2016, was performed in New York, NY and utilized no set-aside designation. AD Council, a non-profit organization specializing in large-scale public awareness campaigns, was selected to develop and distribute messaging addressing food safety issues on behalf of the federal government.
This contract represents one component of AD Council's extensive portfolio of federal advertising and communications work. The organization has established itself as a primary federal partner for public service campaigns, holding multiple indefinite delivery vehicles and cooperative agreements with agencies including the Federal Emergency Management Agency, the National Highway Traffic Safety Administration, the Department of Veterans Affairs, and the Office of National Drug Control Policy. These partnerships enable AD Council to create and disseminate multi-platform public awareness initiatives addressing critical social issues ranging from emergency preparedness and traffic safety to public health concerns, leveraging its expertise in strategic messaging and media distribution to reach broad audiences.
Quick answers
Who was awarded contract AG3A94C160001?
AG3A94C160001 was awarded to The Advertising Council Inc. by Office of Administrative Services Procurement Management Branch (Food Safety and Inspection Service) on March 31, 2016.
How much is contract AG3A94C160001 worth?
The government has obligated $558,616 on AG3A94C160001.
Was contract AG3A94C160001 competed?
The extent of competition for AG3A94C160001 was not competed. The government received 1 offer.
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