The purpose of this contract is to continue to further develop, implement, and evaluate the alignment of public messaging with the interventions of the multi-faceted adult oriented national media…
Active Definitive Contract Awarded Last action
- Contract number
- 75S20122C00001
- Awardee
-
Synergy Enterprises, Inc. UEI ZNJ8KDH3DMQ4
- Awarding agency
-
Substance Abuse and Mental Health Services Administration
Department of Health and Human Services
- Obligated
- $11,493,597
Award facts
- Contract value 67% obligated
-
- $11,493,597.00 Current, with exercised options
- $17,211,498.00 Potential, with all options
- Completion date 88% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- Total Small Business
- Competition
- Full and Open Competition after exclusion of sources · 1 offer Negotiated Proposal / Quote
- Pricing
- Cost Plus Award Fee
- Place of performance
- North Bethesda, MD 20852, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $2,428,012 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $2,406,441 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $2,385,019 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $432,485 | |
| Exercise an Option | $1,931,388 | |
| Other Administrative Action | $0 | |
| Original award | $1,910,252 |
About this award
The Substance Abuse and Mental Health Services Administration awarded a definitive contract to Synergy Enterprises, Inc. for continued development, implementation, and evaluation of the "Talk. They Hear You." national media campaign to prevent and reduce underage drinking on June 18, 2022, under a total small business set-aside. Synergy Enterprises, Inc. is a minority-owned, woman-owned small business.
The contract carries a ceiling value of $17.2 million and is priced on a cost-plus-award-fee basis with an ultimate completion date of June 17, 2027. Work is performed in North Bethesda, MD. The originating solicitation focuses on alignment of public messaging with multi-faceted adult-oriented interventions supporting the underage drinking prevention campaign.
As of the most recent reporting period (FY2024), the contract deployed 10.5 FTEs across 21,852 contractor hours at a derived government-paid hourly rate of $109.31 per hour. One subcontractor engaged in the work, representing 26 percent of contractor hours. The government-invoiced labor footprint has grown year-over-year: FY2022 recorded 1.9 FTEs and $411 thousand; FY2023 increased to 9.1 FTEs and $2 million; and FY2024 reached 10.5 FTEs and $2.4 million. The derived hourly rate has risen across this period, from $103.94 in FY2022 to $109.31 in FY2024.
Description
The purpose of this contract is to continue to further develop, implement, and evaluate the alignment of public messaging with the interventions of the multi-faceted adult oriented national media campaign, and explore the feasibility and implementati
Quick answers
Who was awarded contract 75S20122C00001?
75S20122C00001 was awarded to Synergy Enterprises, Inc. by Substance Abuse and Mental Health Services Administration (Department of Health and Human Services) on June 18, 2022.
How much is contract 75S20122C00001 worth?
The government has obligated $11,493,597 on 75S20122C00001. Its potential value, with all options, is $17,211,498.
Was contract 75S20122C00001 competed?
The extent of competition for 75S20122C00001 was full and open competition after exclusion of sources. The government received 1 offer. It was set aside: Total Small Business.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award