This requirement encompasses mixed-methods research to understand complex user journeys, develop actionable user personas, and create detailed experience maps that will inform the strategic redesign…
Active Definitive Contract Awarded Last action
- Contract number
- 75FCMC25CJ023
- Awardee
-
Triptk LLC UEI QBQ6HEJCAHX1
- Awarding agency
-
Centers for Medicare and Medicaid Services
Department of Health and Human Services
- Obligated
- $3,826,750
Award facts
- Opportunity
-
- Medicare. gov User Experience Research and Transformation - Non Competitive (Notice Of Intent) Combined Synopsis/Solicitation Solicitation · 75FCMC25RJ041 · Posted Sep 24, 2025
- Contract value 100% obligated
- $3,826,750.00 Current and potential, with all options
- Completion date 96% complete
- Current and potential, with all options
- NAICS code
- 541613 Marketing Consulting Services
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Windsor Mill, Milford Mill, MD 21244, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $762,300 | |
| Exercise an Option | $1,312,850 | |
| Other Administrative Action | $0 | |
| Original award | $1,751,600 |
About this award
The Centers for Medicare and Medicaid Services awarded a $3,826,750 definitive contract to Triptk LLC for mixed-methods user experience research and strategic redesign support for Medicare.gov on September 30, 2025, on a sole-source basis under FAR 6.302 (unusual and compelling urgency).
The procurement encompasses qualitative research with 50–2,000 participants and quantitative research with at least 500 participants across diverse demographics including beneficiaries, patients, caregivers, providers, and support personnel. Deliverables include detailed user personas, experience journey maps, and strategic recommendations to improve user engagement and task completion rates for Medicare.gov's 68 million users. The contract is priced on a firm-fixed-price basis with a base period running from September 30, 2025 to December 10, 2025, with an eight- to ten-week performance window. Place of performance is Windsor Mill and Milford Mill, MD. The requirement falls under NAICS code 541613 (Marketing Consulting Services).
Description
This requirement encompasses mixed-methods research to understand complex user journeys, develop actionable user personas, and create detailed experience maps that will inform the strategic redesign of medicare.GOV.
Quick answers
Who was awarded contract 75FCMC25CJ023?
75FCMC25CJ023 was awarded to Triptk LLC by Centers for Medicare and Medicaid Services (Department of Health and Human Services) on September 30, 2025.
How much is contract 75FCMC25CJ023 worth?
The government has obligated $3,826,750 on 75FCMC25CJ023.
Was contract 75FCMC25CJ023 competed?
The extent of competition for 75FCMC25CJ023 was not competed. The government received 1 offer.
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