Medicare. gov User Experience Research and Transformation - Non Competitive (Notice Of Intent) Combined Synopsis/Solicitation
Closed Solicitation Posted
- Solicitation number
- 75FCMC25RJ041
- Agency
-
Centers for Medicare and Medicaid Services
Department of Health and Human Services
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541613 Marketing Consulting Services
- Place of performance
- Windsor Mill, Maryland 21244, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Centers for Medicare and Medicaid Services (CMS) is seeking user experience research and transformation services for Medicare.gov through a non-competitive sole source solicitation. The procurement involves comprehensive mixed-methods research to understand user journeys, develop experience maps, and create user personas to inform the strategic redesign of Medicare.gov for its 68 million users. The research requires engagement with 50-2000 qualitative participants and at least 500 quantitative participants across diverse demographics including beneficiaries, patients, caregivers, providers, and support personnel. Key deliverables include detailed user personas, experience journey mapping, and strategic recommendations to improve user engagement and task completion rates. The solicitation is being conducted under the authority of unusual and compelling urgency per FAR 6.302, and proposals are due by September 25, 2025 at 3:00 PM ET. All responsible sources may submit capability statements or proposals despite the sole source nature of the procurement.
This procurement has no set-aside restrictions and CMS intends to negotiate with TripTK on a sole source basis as the anticipated contractor. The contract structure is a firm-fixed-price delivery order with a single ten-week base period running from September 30, 2025 to December 10, 2025. The research project is designed to be completed within 8-10 weeks and will be conducted across multiple geographic markets using ethnographic fieldwork combined with quantitative insights. The work falls under NAICS code 541613 (Marketing Consulting Services) and will involve developing actionable recommendations to reduce barriers to healthcare access and improve health outcomes. Performance will take place in Windsor Mill, Milford Mill, MD 21244, with delivery required to be effective September 30, 2025.
Notice text
Purpose: This is a combined synopsis/solicitation for commercial products or commercial services prepared in accordance with
the format in subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes
the only solicitation; proposals are being requested and a written solicitation will not be issued.
This requirement has no set-aside restrictions. The North American Industry Classification System (NAICS) code for this
procurement is 541613.
The solicitation document, the incorporated provisions and clauses are those in effect through Federal Acquisition Circular
(FAC) 2023-04, Effective 09/23/2025.
This is a Non-Competitive (Notice of Intent) combined Synopsis Solicitation to Award a Contract or Purchase Order without
providING for full or open competition (including Brand-Name).
This sole source is being conducted pursuant to the authority of 10 U.S.C. 3204(a)(2) or 41 U.S.C. 3304(a)(2), as implemented by FAR 6.302-, "Unusual and Compelling Urgency."
The justification/rationale for Other Than Full and Open Competition is Unusual and Compelling Urgency. All responsible sources may submit a capability statement,
proposal, or quotation, which shall be considered by the agency.
Description of Requirement: The Government anticipates award of a firm-fixed-price delivery order for this requirement. The
Centers for Medicare and Medicaid Services (CMS) intends to negotiate with TripTK on a sole source basis. All proposals must
submit a Performance Work Statement (PWS).
The period of performance of this contract is estimated for one (10) ten week base period, as follows:
Base Period: September 30, 2025 - December 10, 2025.
Delivery shall be to: Delivery shall be made effective September 30, 2025.
Additional contract requirement(s) or terms and conditions: See all Sections and Sub-sections of the Terms and Conditions
below.
Defense Priorities and Allocations System (DPAS) is not applicable.
Complete proposals/quotes shall be submitted electronically no later than 3:00 P.M. ET on September 25, 2025 to the Contract
Specialist, Kim Engles (Kimberly.Engles@cms.hhs.gov) and Contracting Officer, Aaron Blackshire (Aaron.Blackshire@cms.
hhs.gov). An offeror's initial proposal should contain the offeror's best terms from a price and technical standpoint. The
Government reserves the right to conduct exchanges with offerors if the Contracting Officer determines them to be necessary.
All questions concerning the solicitation for this requirement shall be submitted via electronic mail (email) to the Government
representatives named below as soon as possible.
Offerors shall direct all communications to the attention of the following Government representative(s):
Name: Aaron Blackshire, Contracting Officer, Aaron.Blackshire@cms.hhs.gov
Kim Engles, Contract Specialist, Kimberly.Engles@cms.hhs.gov
Please note CMS is issuing this solicitation contingent upon the availability of appropriated funds from which payment for
contract purposes can be made. CMS is not committed to reimburse any costs associated with the preparation or submission of a
proposal nor to procure or contract for the services described herein. In addition, the Contracting Officer is the only individual
who can legally commit the Government to the expenditures of public funds in connection with the proposed procurement.
Files
| File | Type | Posted |
|---|---|---|
| Attachment J-2 SOO.pdf | ||
| Solicitation - 75FCMC25RJ041.pdf | ||
| J-1 COI Submission.docx | DOCX document |
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