Personal presentation items for sdarng r and r BPA call from W912MM-25-a-A003

Ended Awarded

Contract number
W912MM25FA012
Awardee
Awarding agency
Obligated
$38,974

Award facts

Contract value 100% obligated
$38,974.19 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541890 Other Services Related to Advertising
PSC
9905 Signs, Advertising Displays, And Identification Plates
Set-aside
Total Small Business
Competition
Competed under SAP · 13 offers Simplified Acquisition
Pricing
Firm Fixed Price
Place of performance
Concord, NC 28027, USA

Award details come from SAM.gov/FPDS.

About this award

The U.S. Army awarded a Blanket Purchase Agreement (BPA) call valued at $38,974.19 to Lomar Specialty Advertising, Inc. (LSA), a woman-owned small disadvantaged business based in Concord, North Carolina, under the total small business set-aside designation. This firm fixed-price contract calls for personal presentation items to support rest and relaxation (R&R) initiatives for the South Dakota Army National Guard. The work will be performed in Concord, NC, with an ultimate completion date of September 15, 2025, and was awarded on July 31, 2025.

LSA specializes in providing promotional and branded merchandise for military recruitment and retention efforts across Army National Guard units nationwide. The contractor holds two existing BPAs with the Department of the Army totaling approximately $495,000 in potential value, positioning the company as a pre-qualified vendor for standardized military promotional supplies. These BPA calls streamline procurement processes by eliminating the need for individual competitive solicitations, enabling the Army and its subordinate commands to efficiently order supplies from an established small business contractor. This award demonstrates the Army's continued reliance on LSA's merchandise services to support soldier morale and unit cohesion through R&R programming.

Quick answers

Who was awarded contract W912MM25FA012?

W912MM25FA012 was awarded to Lomar Specialty Advertising, Inc. by South Dakota National Guard (Army National Guard) on July 31, 2025.

How much is contract W912MM25FA012 worth?

The government has obligated $38,974 on W912MM25FA012.

Is contract W912MM25FA012 an order under another contract?

Yes. W912MM25FA012 is a BPA call under W912MM25AA003, a blanket purchase agreement.

Was contract W912MM25FA012 competed?

The extent of competition for W912MM25FA012 was competed under sap. The government received 13 offers. It was set aside: Total Small Business.

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