FSA is working to standardize web analytics tracking and use across the enterprise. The website analytics program ensures that business units are aligned on what is being measured and why, provides…
Ended Awarded Last action
- Contract number
- 91003119F0311
- Awardee
-
Huge LLC UEI X8N5YXGECKU6
- Awarding agency
-
Office of Federal Student Aid
Department of Education
- Obligated
- $1,001,653
Award facts
- Contract value 100% obligated
- $1,001,652.87 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541613 Marketing Consulting Services
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Place of performance
- Brooklyn Heights, NY 11201, USA
- Legislative mandates
-
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | $0 | |
| Other Administrative Action | $178,229 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $149,419 | |
| Supplemental Agreement for work within scope | $405,000 | |
| Supplemental Agreement for work within scope | $7,693 | |
| Original award | $261,312 |
About this award
This contract was awarded by the Department of Education Office of Federal Student Aid (FSA) to Huge LLC, a for-profit limited liability company, to provide strategic guidance, create and maintain formalized frameworks and processes, support website releases and updates, and provide key reporting and insights based on website analytics data. The purpose is to help FSA standardize web analytics tracking and use across the enterprise, align business units on what is being measured and why, provide easier access to digital data and insights, and measure user behavior and the impact of communications on FSA goals. The contract has a potential value of $1,001,652.87 and is a Blanket Purchase Agreement (BPA) call under the Professional Services Schedule (PSS) contract vehicle. No set-aside designation is indicated.
Description
FSA is working to standardize web analytics tracking and use across the enterprise. The website analytics program ensures that business units are aligned on what is being measured and why, provides easier access to digital data and insights across the organization, and measures user behavior and the impact of communications on FSA goals across the entire digital ecosystem (e.g., follow users paths across communications and digital properties). Furthermore, the program reduces costs while using more effective tools and reducing reliance on development teams. FSA requires contractor support in the development and operation of an internal, centralized website analytics program by providing strategic guidance, creating and maintaining formalized frameworks and processes, supporting website releases and required updates to analytics, and providing key reporting and insights based on analytics data.
Quick answers
Who was awarded contract 91003119F0311?
91003119F0311 was awarded to Huge LLC by Office of Federal Student Aid (Department of Education) on March 11, 2019.
How much is contract 91003119F0311 worth?
The government has obligated $1,001,653 on 91003119F0311.
Is contract 91003119F0311 an order under another contract?
Yes. 91003119F0311 is a BPA call under GS07F046CA-EDFSA15A0003, a blanket purchase agreement, on The Professional Services Schedule (PSS).
Was contract 91003119F0311 competed?
The extent of competition for 91003119F0311 was full and open competition.
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