WIC public outreach campaign - shopping and text messaging
Ended Awarded Last action
- Contract number
- 12319823F0024
- Awardee
-
Porter Novelli Public Services Inc. UEI QJJVNMLVNAA3
- Awarding agency
-
Food and Nutrition Service
Department of Agriculture
- Obligated
- $3,399,604
Award facts
- Opportunity
-
- 12319823Q0030 Solicitation number
- Contract value 100% obligated
- $3,399,604.16 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541910 Marketing Research and Public Opinion Polling
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Place of performance
- Alexandria, VA 22314, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Original award | $3,399,604 |
About this award
This federal contract award is for a WIC (Women, Infants, and Children) public outreach campaign focused on shopping and text messaging. The contract, valued at $3,399,604.16, was awarded to the prime contractor Porter Novelli Public Services Inc., a for-profit marketing and communications firm. The contract is a Blanket Purchase Agreement (BPA) call issued under the General Services Administration's (GSA) Multiple Award Schedule (MAS) program. Porter Novelli, which has extensive experience supporting federal health and nutrition agencies, will deliver services such as public health campaign development, strategic communications, beneficiary outreach and education, data analytics, and consulting. The contract does not have a set-aside designation and is a firm-fixed-price arrangement with an ultimate completion date of August 4, 2025. This award positions Porter Novelli as a go-to contractor for the U.S. Department of Agriculture's Food and Nutrition Service in its efforts to educate the public and increase participation in the WIC program.
Quick answers
Who was awarded contract 12319823F0024?
12319823F0024 was awarded to Porter Novelli Public Services Inc. by Food and Nutrition Service (Department of Agriculture) on May 5, 2023.
How much is contract 12319823F0024 worth?
The government has obligated $3,399,604 on 12319823F0024.
Is contract 12319823F0024 an order under another contract?
Yes. 12319823F0024 is a BPA call under GS23F0231N-12319822A0004, a blanket purchase agreement, on Multiple Award Schedule (MAS).
Was contract 12319823F0024 competed?
The extent of competition for 12319823F0024 was full and open competition.
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