Zaiken, Beth

Beth Zaiken, doing business as Beth Zaiken: Murals & Illustration, is a woman-owned small business and self-certified small disadvantaged business that provides specialized artistic design services to the federal government as a prime contractor exclusively, with 34 awards totaling approximately $1.2 million in combined potential value across two federal customers. Zaiken operates as a sole proprietorship based in St. Paul Park, Minnesota, classified under NAICS 541511 (Independent Artists, Writers, and Performers) and PSC 7340 (Collectors' And/Or Historical Items).

Zaiken's federal work centers on numismatic and commemorative design for the United States Mint's Artistic Infusion Program (AIP), including design selection, preliminary design work, and final design services across multiple circulating and commemorative coin series and Congressional Gold Medal programs. Representative work includes design selection and fees for the 2026 FIFA World Cup Commemorative Coin Program ($15,000), the Semiquincentennial Quarter, Half Dollar, and Civil Rights Quarter series (combined $63,000 across multiple delivery orders), the 2026 American Innovation $1 Coin Program ($5,000 to $5,000 across Minnesota and statewide releases), the 2027 Working Dogs Commemorative Coin Program ($12,000), Congressional Gold Medal programs honoring Rosie the Riveter ($10,000), Emmett Till and Mamie Till-Mobley ($8,000 combined), Shirley Chisholm ($6,000), Benjamin Ferencz ($5,000), and the 2024 Forgotten Heroes of the Holocaust ($6,000). Secondary work includes a $12,487.50 small-business-set-aside definitive contract from the National Park Service for artwork and a unigrid brochure for Bering Land Bridge National Preserve, awarded March 10, 2023.

Customer concentration is highly skewed: the Department of the Treasury United States Mint accounts for 33 of 34 awards (97%) and approximately $1.2 million of combined potential value, while the Department of the Interior National Park Service National Office holds one award worth $12 thousand. The two rankings are identical given the concentration. Zaiken competes exclusively under full-and-open (no set-aside) designations despite her WOSB and small disadvantaged business certifications; the Mint's delivery orders consistently carry "No Set-Aside Used" designations.

Zaiken holds two active indefinite delivery contracts with the Mint: a newer single-award IDC awarded July 15, 2026, with a $640,000 ceiling and ultimate completion date of December 31, 2027, and a predecessor single-award IDC awarded August 24, 2023, with a $362,000 ceiling and ultimate completion date of December 31, 2026. The July 2026 contract subsumes the August 2023 contract as the primary vehicle going forward. The August 2023 IDC funded 26 delivery orders carrying $165 thousand in combined potential value; the July 2026 IDC has generated at least one delivery order to date. A third, older single-award IDC (2031JG19D00049) issued in 2019 generated 3 delivery orders totaling $25 thousand before completion. All delivery orders are firm fixed-price ranging from approximately $2,007 to $25,000 per order.

Activity has grown steadily from one award in 2022 to twelve in 2025, with three awards issued thus far in 2026. Of the combined $1.2 million in potential value, $208 thousand has been obligated to date (17% drawdown), reflecting the nature of the indefinite delivery vehicle and the time-bound nature of coin program cycles. Four awards with ultimate completion dates in the next twenty-four months carry combined potential value of $29 thousand and therefore face recompete exposure, though the newer July 2026 IDC ($640,000 ceiling through December 31, 2027) substantially de-risks Zaiken's near-term pipeline.

Custom interpretive illustration for public-facing information graphics, handouts, and installations at museums, visitor centers, and other cultural institutions. Large-scale digital murals or complex small illustration work focusing on education and interpretive narratives.