Hagler Elana

Hagler Elana Elana Hagler Division, a woman-owned small business sole proprietorship based in Marina Del Rey, California, delivers specialized numismatic artistic design services to the federal government as a prime contractor under the U.S. Mint's Artistic Infusion Program (AIP), competing on full-and-open delivery orders with no set-aside designation.

Hagler Elana operates exclusively under a single-award indefinite delivery contract (2031JG19D00034) with the Department of the Treasury United States Mint, which carries a $640,000 ceiling and runs through December 31, 2027. The vendor's entire federal footprint consists of 33 prime awards issued by the Mint alone — all delivery orders placed against this AIP vehicle. The work is specialized and narrow: original designs for commemorative coins, circulating coins, Congressional Gold Medals, and related medal programs. Representative delivery orders include a $6,000 order for the Miracle on Ice commemorative coin program (May 2026), a $5,000 design selection fee for the 2026 FIFA World Cup commemorative coin (February 2026), a $15,000 order for the 2024 Harriet Tubman commemorative coin program (October 2022), and a $10,000 order for the 2024 Greatest Generation commemorative coin program (October 2022). The vendor has also received task orders for design work on the American Women Quarters series, the American Innovation $1 Coin series, Semiquincentennial commemorative programs, and Congressional Gold Medals honoring figures such as Willie O'Ree, Emmett Till and Mamie Till-Mobley, and Shirley Chisholm. Individual delivery orders typically range from $3,000 to $15,000.

The Mint accounts for 100% of the vendor's recent award count and 100% of combined potential value across all 33 awards. The vendor holds no positions on GWACs, BPAs, or agency-wide IDIQs and performs no subcontract work. Activity has grown from three awards in 2022 to eleven in 2025, though 2026 shows only five awards to date. Four awards with a combined potential value of $23,000 complete within the next twenty-four months, exposing modest recompete risk. The vendor's combined potential value across all awards is $1.2 million, with only $210,000 (18%) obligated to date, reflecting the indefinite-delivery structure in which the Mint issues small, discrete design orders against the standing contract vehicle rather than large task orders. Hagler Elana is classified under NAICS 711510 (Independent Artists, Writers, and Performers) and PSC C (Collectors' And/Or Historical Items).