Whoop, Inc.

Whoop, Inc., a Boston-based manufacturer of wearable biometric monitoring devices, delivers fitness bands, health-tracking subscriptions, and associated data analytics platforms to federal agencies exclusively as a prime contractor on small-value purchase orders and blanket purchase agreement calls. The company competes full-and-open with no set-aside designations across most of its federal work, though one Forest Service award carried a Total Small Business set-aside and one Air Force award was similarly designated. Whoop operates as a for-profit corporate entity and manufactures goods under primary NAICS 334514 (Other Measuring and Controlling Device Manufacturing), with the bulk of its federal work procured under fire-fighting equipment and medical/surgical instrument PSC codes despite the company's core fitness-technology positioning.

Whoop's federal customer base is fragmented across fifteen distinct agencies, with the Department of Agriculture Forest Service R2-Rocky Mountain Region and the Department of the Air Force anchoring activity by dollar value. The Forest Service R2 region accounts for $4.5 million in combined potential value across three awards (biometric feedback devices and exercise support contracts running through 2029, plus earlier BPA calls for wearable-device packages), while the Air Force Materiel Command Electronic Systems Center holds a single $2.7 million award for biometric monitoring renewal. The broader Air Force footprint — including Air Combat Command, the Air National Guard, and Air Forces Europe and Africa — accounts for six awards totaling $781 thousand to $1.3 million across purchase orders for WHOOP bands, subscriptions, and fitness-tracking devices. The Bureau of Medicine and Surgery (Naval Supply Systems Command) has awarded two recent purchase orders totaling approximately $252 thousand for WHOOP Peak membership and arm bands with licenses. The National Park Service holds a definitive contract through 2029 valued at $45 thousand. This concentration is characteristic: the top five customer entities by dollar value represent 88% of combined potential value, driven primarily by the Forest Service's larger multi-year contract and a single Air Force Materiel Command award rather than volume.

Whoop places the majority of its work under a Forest Service Blanket Purchase Agreement (1282X920A0002), from which six task orders have been issued carrying $1.4 million in combined potential value. The remaining awards are direct purchase orders scattered across Air Force commands, the National Park Service, the Bureau of Medicine and Surgery, and other Defense agencies. Activity has declined sharply: six awards in 2022, four in 2023, two in 2024, three in 2025, and one in 2026. Combined potential value across all twenty-eight prime awards totals $10.7 million, with $6.4 million obligated to date. Whoop operates exclusively as a prime contractor on federal work — no sub-award footprint appears in the source data. Recent representative awards include the $79 thousand WHOOP Peak membership and 5.0-device purchase order from Naval Supply Systems Command (June 2026, completion July 2026), a $110 thousand Air Force purchase order for X400 WHOOP band subscriptions (September 2025), the $45 thousand National Park Service biometric feedback devices contract (July 2025, running through 2029), and a $172.8 thousand Bureau of Medicine and Surgery purchase order for WHOOP arm bands with licenses and bicep bands (February 2025). Earlier larger awards included a $450 thousand Air Force purchase order for 578 WHOOP bands with API and data services (June 2023) and a $250 thousand Forest Service Region 10 Alaska BPA call for wearable devices, straps, batteries, and service (June 2023).