Vision Associates Of Rochester, Inc.
Rochester, NY Doing business as Vision Associates Of Rochester Inc. Part of Genesis Vision, Inc.
- UEI
- DY6NS9B5LT78
- CAGE
- 3XKQ3
- Primary NAICS
- 339115 Ophthalmic Goods Manufacturing
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- Corporate family
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Genesis Vision, Inc.
Parent
F1HGSWQ2JB56
- Vision Associates Of Rochester, Inc. DY6NS9B5LT78
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Genesis Vision, Inc.
Parent
F1HGSWQ2JB56
- SAM.gov registration date
- Physical address
- 1260 Lyell Ave, Rochester, NY 14606, USA
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| OFL frames BPA | Veterans Integrated Service Network 20 | $180,000 | |
| OFL frames BPA | Veterans Integrated Service Network 20 | $180,000 | |
| OFL frames BPA | Veterans Integrated Service Network 20 | $152,125 | |
| OFL lenses | Veterans Integrated Service Network 20 | $248,119 | |
| Frames for veterans' eyeglasses. | Veterans Integrated Service Network 20 | $56,371 |
About Vision Associates Of Rochester, Inc.
Vision Associates Of Rochester Inc., a minority-owned, small disadvantaged business and certified Asian-Pacific American-owned manufacturer based in Rochester, New York, supplies ophthalmic goods—eyeglass frames, lenses, and related optical accessories—to federal healthcare agencies as a prime contractor exclusively. The company is a Subchapter S corporation and child entity of Genesis Vision, Inc., also minority-owned and Asian-Pacific American-owned. Across recent years, Vision Associates has operated almost entirely on small-business set-asides (Total Small Business and Total Small Business Competitive designations dominate the award record) and holds no subcontract relationships; all 5,035 awards in the source footprint are prime contracts.
Vision Associates' federal customer base concentrates heavily in Veterans Affairs regional medical networks. The Department of Veterans Affairs Veterans Integrated Service Network 20 (VA VISN 20) accounts for 35 awards worth $29.6 million combined potential value—the single largest customer. VA VISN 1 follows with 36 awards valued at $15 million. The Defense Logistics Agency Troop Support Medical generates 1,698 awards totaling $9.6 million, but these are predominantly small-dollar purchase orders rather than major vehicles. Together, the top five customer agencies account for 99% of combined potential value across all awards. The company also holds a contract with the Indian Health Service for prescription eyewear supply to tribal health centers, including a definitive contract awarded to the Pawnee Indian Health Center in March 2022 (since terminated for convenience in January 2025 under Executive Order 14047).
Vision Associates holds two major parent vehicles anchoring its federal footprint. An Indefinite Delivery Contract (SPM20005D7531) with the Defense Logistics Agency carries 1,581 task orders and $9.6 million in combined potential value, while the VA Eyeglass Frame 2016-2021 IDIQ generated 8 task orders worth $460 thousand. A single-award Blanket Purchase Agreement with VA VISN 20 (OFL FRAMES BPA), awarded August 27, 2024, carries a $1.8 million ceiling through August 26, 2029, and has already issued two calls: a $152.125 thousand call on August 30, 2024 (Total Small Business set-aside) and a $180 thousand call on August 27, 2025 (also Total Small Business set-aside). Historically, the company held a $2.4 million IDC with the Indian Health Service for prescription eyeglasses through 2024, now expired.
Recent award activity is modest—one award in 2025, one in 2026 (both recent BPA calls from VA VISN 20)—following a pattern of three awards in 2024, two in 2023, and three in 2022. Three awards (combined potential value $409 thousand) reach completion within the next twenty-four months, creating modest recompete exposure. Combined potential value across all awards stands at $61.8 million, with $18.1 million (29%) obligated to date. The award footprint breaks down as approximately 3,240 awards under Medical, Dental, and Hospital Equipment Merchant Wholesaler NAICS and 1,774 under Ophthalmic Goods Manufacturing, reflecting the company's dual posture as both manufacturer and distributor of vision care products to federal healthcare agencies serving veterans and military populations.
Contract vehicles
Quick answers
What is Vision Associates Of Rochester, Inc.'s UEI?
Vision Associates Of Rochester, Inc.'s Unique Entity ID (UEI) in SAM.gov is DY6NS9B5LT78.
What is Vision Associates Of Rochester, Inc.'s CAGE code?
Vision Associates Of Rochester, Inc.'s CAGE code is 3XKQ3.
What is Vision Associates Of Rochester, Inc.'s primary NAICS code?
Vision Associates Of Rochester, Inc.'s primary NAICS code is 339115 (Ophthalmic Goods Manufacturing).
Where is Vision Associates Of Rochester, Inc. located?
Vision Associates Of Rochester, Inc.'s physical address in SAM.gov is 1260 Lyell Ave, Rochester, NY 14606, USA.
Is Vision Associates Of Rochester, Inc. registered in SAM.gov?
Yes. Vision Associates Of Rochester, Inc.'s SAM.gov registration is active through September 8, 2027.
Who is Vision Associates Of Rochester, Inc.'s parent company?
Vision Associates Of Rochester, Inc. is part of Genesis Vision, Inc.
Which contract vehicles does Vision Associates Of Rochester, Inc. hold?
Vision Associates Of Rochester, Inc. holds a place on 1 federal contract vehicle: VA Eyeglass Frame 2016-2021.
What is Vision Associates Of Rochester, Inc.'s most recent federal award?
Vision Associates Of Rochester, Inc.'s most recent federal contract award is OFL frames BPA (36C26026N0272), from Veterans Integrated Service Network 20, on August 27, 2026.
On GovTribe
See Vision Associates Of Rochester, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
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