Virtuvia LLC
Buffalo, NY Doing business as Coachmeplus Coachmeplus
- UEI
- XRS1XNFSU7Z5
- CAGE
- 7SGH8
- Primary NAICS
- 513210 Software Publishers
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- SAM.gov registration date
- Physical address
- 1 Seneca St Fl 24, Buffalo, NY 14210, USA
- Website
- coachmeplus.com
- Founded
- 2013
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Information Technology
- Software & Services
- Internet Software & Services
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| To develop and deploy innovative, cost-efficient modified commercially based software solutions for the armys holistic… | ACC Aberdeen Proving Ground | $451,666 | |
| Sbir phase III research & development | Naval Air Warfare Center | $2,967,973 | |
| Research and development | Naval Air Warfare Center | $4,061,154 | |
| Software platform system licensure FY24 | Medical Command | $255,698 | |
| 873AUTHORITY. Research and development sbir phase II A214-052 | Naval Air Warfare Center | $2,155,669 |
About Virtuvia LLC
Virtuvia LLC, operating through its Coachmeplus Division, is a small-business software developer based in Buffalo, New York that delivers web-based human performance tracking, digital health, and soldier management platforms to defense agencies primarily as a prime contractor (95% of recent awards). Virtuvia competes full-and-open; recent awards carry mixed set-aside designations (Total Small Business, Partial Small Business, and No Set-Aside Used) and are concentrated in the Small Business Innovation Research program across multiple Department of Defense agencies.
The vendor's capability footprint centers on performance monitoring software, rehabilitation management platforms, wearable biosensor services, and athlete-and-soldier readiness systems. Representative work includes a $44.3 million Other Transaction Agreement awarded by the Army's Program Executive Officer for Soldier (PEO Soldier) in January 2026 to develop and deploy modified commercially based software solutions for the Holistic Health and Fitness Management System (H2FMS), with performance at Fort Belvoir, Virginia and ultimate completion in January 2028; a $3.49 million SBIR Phase III delivery order from the Naval Air Warfare Center awarded September 2025 for performance tracking and rehabilitation systems; and a $3.64 million firm fixed-price definitive contract from the Army Training and Doctrine Command awarded June 2024 for wearable biosensor services at Fort Eustis, Newport News, Virginia. The company has accumulated approximately $64 million in combined potential value across recent prime and sub awards.
Customer concentration sits heavily with naval and Army medical and training commands. The top five funding agencies (covering 99% of combined potential value) are led by PEO Soldier with the single H2FMS award at $44.3 million, the Naval Air Warfare Center with six awards worth $10.7 million combined, the Army Training and Doctrine Command with two awards at $3.8 million, the Army Medical Command with five awards at $2.6 million, and the Department of the Army proper with a $1.7 million SBIR Phase II award. The Naval Air Warfare Center anchors Virtuvia's sustained presence through a Basic Ordering Agreement extending to June 2029, under which three task orders have been issued worth $9.7 million combined.
Activity has remained steady — three awards in both 2022 and 2023, rising to five in 2024 and two in 2025, with one award in 2026. Two awards totaling $47.8 million combined potential value reach ultimate completion inside the next twenty-four months and face recompete exposure. The single identified subcontract award is a Leidos sub-engagement from April 2025 for research services. Virtuvia holds no parent vehicles as a primary awardee; the company operates under customer-specific indefinite delivery contracts and basic ordering agreements with the Naval Air Warfare Center, Army Medical Command, and Army Training and Doctrine Command.
Quick answers
What is Virtuvia LLC's UEI?
Virtuvia LLC's Unique Entity ID (UEI) in SAM.gov is XRS1XNFSU7Z5.
What is Virtuvia LLC's CAGE code?
Virtuvia LLC's CAGE code is 7SGH8.
What is Virtuvia LLC's primary NAICS code?
Virtuvia LLC's primary NAICS code is 513210 (Software Publishers).
Where is Virtuvia LLC located?
Virtuvia LLC's physical address in SAM.gov is 1 Seneca St Fl 24, Buffalo, NY 14210, USA.
Is Virtuvia LLC registered in SAM.gov?
Yes. Virtuvia LLC's SAM.gov registration is active through March 24, 2027.
What is Virtuvia LLC's most recent federal award?
Virtuvia LLC's most recent federal contract award is To develop and deploy innovative, cost-efficient modified commercially based software solutions for the armys holistic… (W91CRB269A003), from ACC Aberdeen Proving Ground, on January 30, 2026.
On GovTribe
See Virtuvia LLC's full federal record
- Federal contract awards
- IDV awards
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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