Vertical Reality Mfg, Inc.

Vertical Reality Mfg, Inc., a minority-owned small business manufacturer headquartered in Palmetto Bay, Florida, designs, manufactures, installs, and maintains rock climbing walls and mobile climbing wall systems for Department of Defense and National Guard agencies as a prime contractor (100% of recent awards), competing predominantly under Total Small Business set-asides on purchase orders and BPA calls.

The company operates in the sporting goods manufacturing and recreational equipment maintenance space, classified primarily under NAICS 339920 (Sporting and Athletic Goods Manufacturing) and PSC codes for maintenance and repair of recreational and athletic equipment. Vertical Reality Mfg, Inc. holds two active Blanket Purchase Agreements: a $250,000 five-year single-award BPA with Air Mobility Command at Joint Base Charleston-Beaufort, South Carolina (awarded September 2025, running through September 2030), and a $200,000 five-year single-award BPA with the Pennsylvania National Guard (awarded June 2024, running through May 2029) covering maintenance, service, and repair of five mobile rock climbing walls and associated equipment. Representative work includes a $189,460.82 Total Small Business purchase order from Minnesota National Guard for provision, installation, and annual service of a 24-foot tall, 4-station mobile climbing wall with auto-belay system (September 2025 through August 2029); a $149,244 Total Small Business purchase order from the Department of the Army for four mobile rock-climbing walls, trailers, and safety equipment for the Iowa Army National Guard (awarded May 2025); a $59,500 no-set-aside purchase order from Minnesota National Guard for annual service and safety certification of six government-owned rock climbing walls (May 2024); and a $52,727 Total Small Business purchase order from Air Mobility Command for a 24-foot mobile rock climbing wall with auto-belay system for Dover Air Force Base, Delaware (May 2024).

Customer concentration centers on Army and Air Force organizations, with the top five customers accounting for 82% of combined potential value. The Department of the Army leads with 19 awards worth $551 thousand, followed by the Minnesota Army National Guard (8 awards, $508 thousand), Air Mobility Command (7 awards, $339 thousand), the Pennsylvania Army National Guard (7 awards, $300 thousand), and the Wisconsin Army National Guard (5 awards, $121 thousand). Vertical Reality Mfg, Inc. has served 24 distinct federal agencies across the source data, including the Veterans Health Administration and multiple state National Guard units (Alabama, Nevada, Iowa, Pennsylvania, Minnesota, Wisconsin).

Activity has declined from a peak of nine awards annually in both 2023 and 2024 to seven awards in 2025 and two awards as of late April 2026. The company's combined potential value across all 83 awards totals $2.2 million, with $1.8 million obligated (81% of potential value), indicating small deal flow and relatively mature invoicing against the contract base. Four awards (combined potential value $67 thousand) complete within the next twenty-four months, presenting moderate recompete exposure. Vertical Reality Mfg, Inc. operates as a pure prime contractor footprint with no subcontractor activity in the source data; it neither subcontracts to other primes nor receives federal work as a sub-award. The company's core capability—manufacturing, installation, and field maintenance of climbing wall systems and associated trailers—serves exclusively military morale, welfare, and recreation missions, with all customers clustered within the Department of Defense enterprise.