The Staywell Co, LLC
Yardley, PA Doing business as Krames Patient Education Part of Webmd Health Corp.
- UEI
- ULLLSPSQL5E6
- CAGE
- 66027
- Primary NAICS
- 513130 Book Publishers
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- Corporate family
-
-
Webmd Health Corp.
Parent
LJ8EVFE8SB55
- The Staywell Co, LLC ULLLSPSQL5E6
-
Webmd Health Corp.
Parent
LJ8EVFE8SB55
- SAM.gov registration date
- Physical address
- 800 Township Line Rd, Yardley, PA 19067, USA
- Website
- krames.com
- Founded
- 1978
- Employees
- 51-250
- Estimated annual revenue
- $10M-$50M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Krames on demand/custom content builder software as a service base + 4 option years | Veterans Integrated Service Network 23 | $13,558 | |
| Veterans health library task order contract for FY 2026 | Veterans Integrated Service Network 5 | $3,319,382 | |
| Ignite on demand (formerly krames) | Veterans Integrated Service Network 21 | $11,700 | |
| Krames on demand base option 2 renewal | Veterans Integrated Service Network 9 | $16,118 | |
| Krames-on-demand COTS service. Base year only | Veterans Integrated Service Network 10 | $187,724 |
About The Staywell Co, LLC
The Staywell Co, LLC, operating as Krames Patient Education, supplies patient education software platforms, digital health content, and clinical reference materials to the Department of Veterans Affairs and Indian Health Service as a prime contractor, holding a $20.5 million single-award indefinite-delivery contract for Veterans Health Library services and a $79 million single-award IDIQ for Krames On Demand content. Krames Patient Education is a subsidiary of WebMD Health Corp., a for-profit healthcare information services company headquartered in Newark, New Jersey; the subsidiary operates from Yardley, Pennsylvania, and competes in full-and-open procurements with no set-aside designations.
Krames Patient Education's federal work concentrates almost exclusively on patient education platforms and digital health content delivery. The vendor holds a dominant position on the VA's Veterans Health Library vehicle, delivering clinical reference materials and evidence-based patient education across multiple VA medical facilities and regional networks. The Krames On Demand platform, the vendor's flagship product, provides over 4,000 health information sheets, multilingual medication information, and clinical support content customized for veteran and Native American populations. Recent representative awards include a $3.5 million delivery order from the VA for FY 2026 Veterans Health Library services (June 2026, ultimate completion April 2027), a $77.8 thousand purchase order from VA's Veterans Integrated Service Network 23 for Krames On Demand software-as-a-service (July 2026, five-year base plus four option years), and a $3.59 million delivery order for Veterans Health Library services (June 2025, completion June 2026). The vendor also holds a $34 million blanket purchase agreement with VA's VISN 23 and carries a seat on the GSA Multiple Award Schedule, from which it has fielded orders for patient education licensing, hosting, and content customization across multiple VA regional networks and the Indian Health Service.
Customer concentration sits heavily with the Department of Veterans Affairs across its regional networks. The top five customers account for 10% of all awards in the source but span multiple VISN regions: VISN 4 (47 awards, $1.4 million combined potential value), VISN 21 (40 awards, $1.5 million), VISN 9 (40 awards, $1.2 million), VISN 8 (33 awards, $1.6 million), and the Indian Health Service (24 awards, $267 thousand). The VA as a consolidated agency accounts for the lion's share of recent combined potential value at $37.9 million across eleven awards, though the Navy Bureau of Medicine and Surgery carries $34.6 million across fourteen awards — a signal of secondary but material exposure outside the traditional VA footprint. The vendor has served 48 distinct federal agencies across 1,758 total awards; the vast majority of recent activity streams through VA regional procurement offices and the Indian Health Service.
The vendor's federal vehicle position rests primarily on GSA's Federal Supply Schedule GS14F6126A, which carries 523 task orders worth $54.1 million in combined potential value—the vendor's single largest ordering channel. The Multiple Award Schedule vehicle hosts 165 task orders valued at $8.8 million. Single-award indefinite-delivery contracts with the VA (Veterans Health Library, $20.5 million ceiling; Krames On Demand VISN 9, $79 million ceiling) anchor direct VA procurement flows. The vendor also holds a thirty-four-call BPA under the Federal Supply Schedule generating $33 thousand in combined potential value.
Activity has remained relatively flat in recent years: eight awards in 2022, nine in 2023, five in 2024, seven in 2025, and two in 2026 year-to-date. Eleven awards reach ultimate completion inside the next twenty-four months with combined potential value of $4.3 million, representing modest recompete exposure in that window. SCI-reported invoicing on federal service contracts above the $150,000 threshold totaled $1.2 million in FY2024 across 1.3 FTEs, with no reportable invoicing in FY2022 or FY2023; this reflects the vendor's primary business model of selling software licenses, content access, and delivery-order-based services rather than time-and-materials labor contracting. On those FY2024 SCI records, government-paid hourly rates ranged from a 10th percentile of $439 per hour to a 90th percentile of $482 per hour, reflecting senior software and clinical content expertise. The vendor operates entirely as a prime contractor (100% of awards) with no named subcontractor engagement recorded in the SCI dataset; internal delivery is the dominant model across Krames Patient Education's federal footprint.
Contract vehicles
Quick answers
What is The Staywell Co, LLC's UEI?
The Staywell Co, LLC's Unique Entity ID (UEI) in SAM.gov is ULLLSPSQL5E6.
What is The Staywell Co, LLC's CAGE code?
The Staywell Co, LLC's CAGE code is 66027.
What is The Staywell Co, LLC's primary NAICS code?
The Staywell Co, LLC's primary NAICS code is 513130 (Book Publishers).
Where is The Staywell Co, LLC located?
The Staywell Co, LLC's physical address in SAM.gov is 800 Township Line Rd, Yardley, PA 19067, USA.
Is The Staywell Co, LLC registered in SAM.gov?
Yes. The Staywell Co, LLC's SAM.gov registration is active through April 20, 2027.
Who is The Staywell Co, LLC's parent company?
The Staywell Co, LLC is part of Webmd Health Corp.
Which contract vehicles does The Staywell Co, LLC hold?
The Staywell Co, LLC holds a place on 2 federal contract vehicles, including MAS.
What is The Staywell Co, LLC's most recent federal award?
The Staywell Co, LLC's most recent federal contract award is Krames on demand/custom content builder software as a service base + 4 option years (36C26326P0509), from Veterans Integrated Service Network 23, on July 1, 2026.
On GovTribe
See The Staywell Co, LLC's full federal record
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