The Canada Life Assurance CO.
Winnipeg, MB Canada Life Assurance Company
- UEI
- GLHEKVLJVF96
- CAGE
- L0AJ6
- Primary NAICS
- 524114 Direct Health and Medical Insurance Carriers
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- SAM.gov registration date
- Physical address
- 100 Osborne St N, Winnipeg, MB R3C 1V3, Canada
- Website
- canadalife.com
- Founded
- 1847
- Employees
- 10K-50K
- Estimated annual revenue
- $10B+
- Industry
-
- Financials
- Insurance
- SIC code
- 63 Insurance Carriers
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Medical, life and disability insurance services | US Embassy Ottawa | $2,404,324 | |
| Medical, life and disability insurance services | US Embassy Ottawa | $19,573 | |
| Medical, life and disability insurance services | US Embassy Ottawa | $12,452 | |
| Medical, life and disability insurance services | US Embassy Ottawa | $1,204,857 | |
| Medical, life and disability insurance services | US Embassy Ottawa | $20,762 |
About The Canada Life Assurance CO.
The Canada Life Assurance Company, a division of The Canada Life Assurance CO., a Canadian-domiciled insurance carrier, provides medical, life, and disability insurance services to the U.S. Department of State as a prime contractor on a full-and-open (non-set-aside) basis, operating exclusively under two primary indefinite delivery contracts with the Bureau of Western Hemisphere Affairs and the Bureau of Consular Affairs.
The company is a for-profit corporate entity, subsidiary of Great West Lifeco Inc., headquartered in Winnipeg, Manitoba, with operational presence in Ottawa, Ontario. It competes without SBA set-aside designations across primary NAICS 541512 (Insurance Agencies and Brokerages) and PSC Social Government Health Insurance Programs. The vendor does not subcontract; all 68 awards are prime contracts held directly.
Canada Life's customer concentration is entirely with the Department of State. The Bureau of Western Hemisphere Affairs dominates the award count with 52 delivery orders valued at $24.4 million combined potential value, while the Bureau of Consular Affairs holds 11 awards worth $139 thousand. However, the dollar-value ranking diverges significantly: the U.S. Embassy Ottawa three-award portfolio ($35.8 million combined potential value) anchors most of the vendor's total pipeline. Immigration and Customs Enforcement accounts for two minimal awards totaling $9 thousand. Together, these three State Department entities and ICE account for 100% of recent awards.
Canada Life operates under two dominant parent vehicles: Indefinite Delivery Contract SCA52515D0005 (38 task orders, $13.2 million combined potential value) and Indefinite Delivery Contract 19CA5221D0001 (25 task orders, $10.2 million combined potential value), both single-award mechanisms with the Department of State. A newer IDC awarded April 1, 2026 (valued at $13.4 million through March 31, 2027) has begun generating delivery orders.
Recent representative work includes a $1.2 million fixed-price delivery order with economic price adjustment awarded April 1, 2026 by the Bureau of Western Hemisphere Affairs for medical, life, and disability insurance supporting locally hired employees at U.S. Embassy Ottawa and consular locations across Canada, and a $1.3 million fixed-price delivery order from October 2024 for the same scope. Awards over the past five years have declined: nine in 2022 down to two in 2026 year-to-date. Only one award ($1.2 million) faces ultimate completion within the next twenty-four months, presenting minimal recompete cliff exposure in the near term. The combined obligated dollars across all awards total $18.5 million (31% of the $60.4 million combined potential value), indicating earlier delivery orders remain partially unexercised.
Quick answers
What is The Canada Life Assurance CO.'s UEI?
The Canada Life Assurance CO.'s Unique Entity ID (UEI) in SAM.gov is GLHEKVLJVF96.
What is The Canada Life Assurance CO.'s CAGE code?
The Canada Life Assurance CO.'s CAGE code is L0AJ6.
What is The Canada Life Assurance CO.'s primary NAICS code?
The Canada Life Assurance CO.'s primary NAICS code is 524114 (Direct Health and Medical Insurance Carriers).
Where is The Canada Life Assurance CO. located?
The Canada Life Assurance CO.'s physical address in SAM.gov is 100 Osborne St N, Winnipeg, MB R3C 1V3, Canada.
Is The Canada Life Assurance CO. registered in SAM.gov?
Yes. The Canada Life Assurance CO.'s SAM.gov registration is active through September 3, 2027.
What is The Canada Life Assurance CO.'s most recent federal award?
The Canada Life Assurance CO.'s most recent federal contract award is Medical, life and disability insurance services (19CA5226F0221), from US Embassy Ottawa, on April 1, 2026.
On GovTribe
See The Canada Life Assurance CO.'s full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
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