Smarter Reality, LLC
Round Rock, TX
- UEI
- FPH6JB82GPB3
- CAGE
- 87EY2
- Primary NAICS
- 541511 Custom Computer Programming Services
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- Other NAICS codes in SAM.gov
-
- 334511 Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing
- 339999 All Other Miscellaneous Manufacturing
- 513210 Software Publishers
- 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
- 541330 Engineering Services
- 541715 Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- 541720 Research and Development in the Social Sciences and Humanities
- 541990 All Other Professional, Scientific, and Technical Services
- SAM.gov registration date
- Physical address
- 2121 Hilton Head Dr, Round Rock, TX 78664, USA
- Website
- smarterreality.io
- Founded
- 2016
- Employees
- 1-10
- Estimated annual revenue
- $0-$1M
- Industry
-
- Information Technology
- Software & Services
- Internet Software & Services
- SIC code
- 73 Business Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $109,968 |
| FY2025 | $0 |
| FY2024 | $1,504,773 |
| FY2023 | $1,324,607 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Air Force | $109,968 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
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About the company
Smarter Reality, LLC, a veteran-owned and service-disabled veteran-owned small business based in Round Rock, Texas, develops AI-enabled virtual reality simulations and training environments for the Air Force Research Laboratory as a prime contractor exclusively under the Small Business Innovation Research (SBIR) program. The company operates 100% as a prime across twelve awards totaling $5.6 million in combined potential value, with all work concentrated with a single customer.
Smarter Reality's capability portfolio centers on immersive AI-powered simulation platforms for military training, leadership development, and operational readiness. Representative work includes a $1.25 million SBIR Phase II contract (awarded July 2023, completion April 2025) for a Training Fusion Simulator—an AI-enabled, virtual 3-dimensional environment for Ready Airman Training exercises supporting deployment readiness; a $1.25 million SBIR Phase II award (July 2022, completion April 2024) for an AI-enabled, role-based tabletop exercise platform designed to support Air Combat Command's Agile Combat Employment Initiative; and a $1.25 million SBIR Phase II purchase order (August 2024, completion April 2026) for artificial intelligence-enabled software that identifies, evaluates, and simulates contingency airfields to support resilient basing and agile combat employment. Earlier work includes a $749,895 SBIR Phase II Conflict Resolution Simulator for Air Force leadership development and a $179,820 SBIR Phase I award for strategy game simulations including a Global Conflict Simulator and USAF-X: Wing Commander Simulator. Most recent work is a $109,968 Total Small Business set-aside purchase order (June 2026, completion September 2026) for a virtual drone range counter-UAS synthetic testing and training environment.
All twelve awards fund the Air Force Research Laboratory's research and development programs. SBIR Phase II awards dominate the portfolio and carry higher ceiling values ($750,000 to $1.25 million), while Phase I work typically ranges from $50,000 to $180,000. The vendor holds no prime positions on broader contract vehicles, IDIQs, or GWACs; all revenue flows through direct SBIR purchase orders with AFRL. Activity has been episodic: two awards in 2021, three in 2022, two in 2023, two in 2024, and one in 2026, with a total of $5.6 million obligated across all awards. Smarter Reality has no subcontracting footprint and operates solely as a prime. The vendor's focus on SBIR innovation contracting with a single customer creates narrow customer concentration but positions the company within AFRL's core research priorities in AI simulation and military training technologies.
SBA capabilities narrative
Smarter Reality is a business consulting and software development company that helps businesses build enabling technology.
Clients come to Smarter Reality because they...
... have a great technology idea and they don't know how to get started
... are frustrated with the process of software development and require guidance
... want to raise funds but need help explaining product's potential and value
... lack one or more of the key skills needed to bring their software to life
Our services:
DISCOVERY - the who, what, where and why of your product
DESIGN - amazing, customer-focused experiences
DEVELOPMENT - from concept to full turn-key product release
DELIVERY - on time and on budget, products that produce value
Our products include:
Design / engineering specifications
Prototypes
Concept art
Wireframes
End-to-end mobile, web, and desktop development
Quick answers
Is Smarter Reality, LLC registered in SAM.gov?
Yes. Smarter Reality, LLC's SAM.gov registration is active through July 31, 2027.
How much has Smarter Reality, LLC received in federal contracts?
Federal contracts obligated $2,939,348 to Smarter Reality, LLC in fiscal years 2023 through 2027.
What is Smarter Reality, LLC's most recent federal award?
Smarter Reality, LLC's most recent federal contract award is Virtual drone range: counter unmanned aircraft (UAS) synthetic testing and training environment (stte) for training… (FA864926P0239), from Air Force Research Laboratory (AFMC), on June 29, 2026.
On GovTribe
See Smarter Reality, LLC's full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors