Lisa V Rubenstein

Lisa V Rubenstein, a woman-owned small business and self-certified small disadvantaged business operating as a sole proprietorship from Medford, Oregon, provides specialized consulting and technical assistance services to the Department of Veterans Affairs as a prime contractor, with all eleven recent awards concentrated within two regional Veterans Integrated Service Networks.

Rubenstein's customer base is highly concentrated in the VA's healthcare delivery system. Veterans Integrated Service Network 20 (Seattle, Washington operations area) accounts for five awards valued at $937 thousand combined potential value, while Veterans Integrated Service Network 22 (California operations area) accounts for six awards valued at $126 thousand. These two customer units represent 100% of her recent award portfolio. Her service delivery centers on health services research and program evaluation, particularly supporting VA Primary Care Analytic Team (PCAT) initiatives. Representative awards include a $302.9 thousand firm fixed-price purchase order (September 27, 2024, through March 26, 2027) from VISN 20 for technical assistance with the VA PCAT program, including Clinical Resource Hub evaluation, primary care productivity measurement, and strategic planning support under a woman-owned small business set-aside; a $210.4 thousand purchase order (February 1, 2022, through January 31, 2024) from VISN 20 for PCAT technical assistance; and a $13.8 thousand purchase order (September 1, 2026, through August 31, 2027) from VISN 22 for consulting services. Earlier work included a $18.9 thousand consulting contract (September 15, 2023, through September 14, 2024) with VISN 22 involving strategic planning mentorship and manuscript co-authorship support for the PACT Intensive Management National Evaluation Center.

Activity is sparse and intermittent. She received one award in 2021, two in 2022, one in 2023, two in 2024, and one in 2026. Combined potential value across all eleven awards is $1.1 million, with $931 thousand obligated. Two awards (combined potential value $317 thousand) face ultimate completion inside the next twenty-four months and therefore represent recompete exposure. Work is assigned to NAICS 541990 (Other Scientific and Technical Consulting Services) on the plurality of awards, with secondary assignments under administrative management consulting and social science research. Rubenstein operates exclusively as a prime contractor with no subcontract footprint in the source data.