Rosenthal, Brock
San Diego, CA Doing business as Ocean Innovations
- UEI
- CGK9TFCTAJZ9
- CAGE
- 1NNQ6
- Primary NAICS
- 334511 Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Sole Proprietorship
- NAICS codes registered in SAM.gov
-
- 334511 Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing Primary
- 327212 Other Pressed and Blown Glass and Glassware Manufacturing
- 332510 Hardware Manufacturing
- 334417 Electronic Connector Manufacturing
- 334519 Other Measuring and Controlling Device Manufacturing
- 335921 Fiber Optic Cable Manufacturing
- 423410 Photographic Equipment and Supplies Merchant Wholesalers
- 541715 Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- SAM.gov registration date
- Physical address
- 7416 Cabrillo Ave, La Jolla, CA 92037, USA
- Website
- ocean-innovations.com
- Founded
- 1985
- Industry
-
- Industrials
- Capital Goods
- Industrial Conglomerates
- Industrials & Manufacturing
- SIC code
- 39 Miscellaneous Manufacturing Industries
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Purchase of subconn cables and connectors | National Oceanic and Atmospheric Administration | $17,293 | |
| This procurement is for a commercial doppler velocity logger (DVL) acoustic sensor and listed upgrades for IT. This… | Naval Information Warfare Systems Command | $37,169 | |
| Seaphox sensor - brand name or equal | Office of Acquisitions and Grants | $65,044 | |
| The NOAA OAR pmel is in need of cabling to support sensors installed on scientific ocean observing moorings. Due to… | National Oceanic and Atmospheric Administration | $11,620 | |
| Underwater cable assemblies for underwater survey cameras to be deployed in alaskan waters. | National Oceanic and Atmospheric Administration | $12,364 |
About Rosenthal, Brock
Rosenthal, Brock, doing business as Ocean Innovations, is a La Jolla, California–based sole proprietorship that supplies specialized oceanographic sensors, underwater cables, connectors, and marine equipment to federal agencies as a prime contractor (97% of recent awards), predominantly under Total Small Business set-asides. Ocean Innovations competes nearly exclusively within small-business set-aside vehicles; across its 121 total awards, only a handful carry no set-aside designation.
Ocean Innovations' customer base concentrates heavily in Navy and civilian oceanographic research. The top five customer offices by award count account for 64% of all recent awards: NOAA's Pacific Marine Environmental Laboratory (32 awards, $668 thousand combined potential value) leads by volume, followed by Navy Information Warfare Systems Command (16 awards, $437 thousand), Naval Sea Systems Command (13 awards, $512 thousand), Army Corps of Engineers Engineering District Walla Walla (9 awards, $3.6 million), and the Secretary of the Navy's Office of Naval Research (7 awards, $1.1 million). The potential-value ranking diverges sharply — the Army Corps of Engineers Engineering District Walla Walla anchors 44% of the combined potential value across the portfolio at $3.6 million, while NOAA's higher award count translates to smaller per-order values. Ocean Innovations' recent work spans Doppler Velocity Logger sensors ($37.2 thousand Navy purchase order, April 2026), SeapHOx ocean CT sensors for water quality research ($65 thousand USGS award, September 2025), SubConn underwater cables and connectors for NOAA moorings ($11.6 thousand to $23.9 thousand per order), Sonardyne USBL tracking systems ($41.9 thousand), glass instrument housing spheres ($141 thousand and $250 thousand Office of Naval Research orders), and vibracoring sediment-sampling systems ($30.4 thousand Army Corps).
Ocean Innovations holds a single named parent vehicle: Indefinite Delivery Contract W912EF11D0006 with the Army Corps of Engineers, under which it has placed 8 task orders worth $995 thousand combined potential value. The vendor's capability portfolio concentrates in Search, Detection, Navigation, Guidance, Aeronautical and Nautical System and Instrument Manufacturing (NAICS 382213, 70 awards), with secondary strength in electrical apparatus and equipment wholesaling (9 awards) and electronic connector manufacturing (7 awards). Recent procurement categories span wire and cable electrical (12 awards), electrical connectors (10 awards), underwater sound equipment (9 awards), and miscellaneous ship and marine equipment (8 awards). Activity has remained flat at four to five awards per year through 2022–2025, with two awards recorded in 2026 year-to-date. As a subcontractor, Ocean Innovations delivers DART buoy transducer cables, flotation spheres, and related hardware to Science Applications International Corporation on the NOAA DART System Recapitalization Project (May 2025 and earlier 2025 sub-awards), and previously supplied materials to Pacmar Technologies on a DARPA research project. The vendor's prime-award dominance and small-business-set-aside posture position it as a niche supplier of specialized maritime sensor and component products rather than a systems integrator or large-scale program player.
SBA capabilities narrative
suppliers of underwater and oceanographic equipment
Quick answers
What is Rosenthal, Brock's UEI?
Rosenthal, Brock's Unique Entity ID (UEI) in SAM.gov is CGK9TFCTAJZ9.
What is Rosenthal, Brock's CAGE code?
Rosenthal, Brock's CAGE code is 1NNQ6.
What is Rosenthal, Brock's primary NAICS code?
Rosenthal, Brock's primary NAICS code is 334511 (Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing).
Where is Rosenthal, Brock located?
Rosenthal, Brock's physical address in SAM.gov is 7416 Cabrillo Ave, La Jolla, CA 92037, USA.
Is Rosenthal, Brock registered in SAM.gov?
Yes. Rosenthal, Brock's SAM.gov registration is active through September 9, 2027.
What is Rosenthal, Brock's most recent federal award?
Rosenthal, Brock's most recent federal contract award is Purchase of subconn cables and connectors (1333MJ26P0061), from National Oceanic and Atmospheric Administration, on September 2, 2026.
On GovTribe
See Rosenthal, Brock's full federal record
- Federal contract awards
- IDV awards
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors