Ronco Specialized Systems, Inc.
Tonawanda, NY
- UEI
- H23JSLS8LTJ3
- CAGE
- 569X9
- Primary NAICS
- 334310 Audio and Video Equipment Manufacturing
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- SAM.gov registration date
- Physical address
- 595 Sheridan Dr, Tonawanda, NY 14150, USA
- Website
- ronco.net
- Founded
- 1965
- Employees
- 251-1K
- Estimated annual revenue
- $50M-$100M
- Industry
-
- Telecommunication Services
- Diversified Telecommunication Services
- Integrated Telecommunication Services
- SIC code
- 48 Communications
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Nurse call integration | Veterans Integrated Service Network 2 | $25,808 | |
| Nurse call base year and provision of 4 option years for the northport VAMC. | Veterans Integrated Service Network 2 | $322,765 | |
| Troubleshooting and repair of west point PA system | United States Mint | $15,527 | |
| Rauland nurse call system 5 software maintenance agreement (SMA) | Veterans Integrated Service Network 7 | $84,488 | |
| Supply and install layer 3 switch | Veterans Integrated Service Network 2 | $18,990 |
About Ronco Specialized Systems, Inc.
Ronco Specialized Systems, Inc., a for-profit Subchapter S corporation based in Tonawanda, New York, operates as a prime contractor delivering integrated nurse call systems, overhead paging infrastructure, and audio-video communications equipment to federal healthcare facilities, with no participation in subcontracting and no use of small business set-asides across its prime award footprint. The vendor has maintained an active federal procurement presence since 2008, exclusively through sole-source and non-competitive purchase orders issued by Department of Veterans Affairs facility networks, reflecting its authorized vendor status for specialized medical communication systems.
Ronco's capability portfolio centers on Rauland-branded nurse call systems, Biamp Vocia overhead paging platforms, and integrated audio-video systems for VA medical facilities. Representative work includes a $837.8 thousand base-year-plus-four-option-year purchase order awarded September 16, 2025, by VA Veterans Integrated Service Network 2 (VISN 2) for comprehensive maintenance and software upgrade services on the Rauland nurse call system at Northport VA Medical Center through August 31, 2030, issued under FAR 6.302-1 sole-source authority based on Ronco's exclusive factory authorization; a $265.7 thousand overhead paging and nurse call system upgrade at Buffalo VA Medical Center (VISN 2), awarded September 12, 2022, with performance through July 31, 2026; and a $173.9 thousand Rauland Nurse Call System 5 software maintenance agreement with VA VISN 7 (Columbia, South Carolina), awarded February 1, 2025, and running through January 31, 2028.
Customer concentration is extreme and VA-dominated. The top three customer entities account for 94% of awards by count and 99% of combined potential value: VA VISN 2 leads with 11 awards ($1.2 million combined potential value), followed by VA VISN 7 with 10 awards ($775 thousand), and VA VISN 6 with 5 awards ($582 thousand). The Department of Defense Education Activity holds 5 awards ($166 thousand), and the United States Mint one award ($16 thousand). Both rankings align — the dollar concentration mirrors award volume — indicating that Ronco lacks geographic or program diversification; essentially all recent federal revenue derives from VA medical facility communication systems across three service networks.
Activity has remained sparse and flat. Ronco averaged fewer than two awards per year over the past five years (2022: 2 awards; 2023: 1; 2024: 2; 2025: 3; 2026: 1 to date), with combined potential value across all 34 awards sitting at $2.8 million and combined obligations at $2 million (72% of potential value). Three awards face ultimate completion within the next twenty-four months, carrying combined potential value of $465 thousand and therefore representing Ronco's recompete exposure. The vendor competes entirely on full-and-open basis (no set-aside designations) through sole-source procurements justified by exclusive equipment authorization rather than through any reserved vehicle or competitive set-aside mechanism. Top NAICS codes are Electrical Contractors (8 awards), Other Communications Equipment Manufacturing (6 awards), and Audio and Video Equipment Manufacturing (6 awards), with PSC concentration in telecommunications network management and repair-and-maintenance of communications and electronic equipment.
SBA capabilities narrative
Ronco Specialized Systems is a unique systems integrator, delivering day-to-day, workflow-optimizing solutions that enhance the overall connectivity, collaboration, and capacity of organizations in the healthcare, education, and commercial industries.
Quick answers
What is Ronco Specialized Systems, Inc.'s UEI?
Ronco Specialized Systems, Inc.'s Unique Entity ID (UEI) in SAM.gov is H23JSLS8LTJ3.
What is Ronco Specialized Systems, Inc.'s CAGE code?
Ronco Specialized Systems, Inc.'s CAGE code is 569X9.
What is Ronco Specialized Systems, Inc.'s primary NAICS code?
Ronco Specialized Systems, Inc.'s primary NAICS code is 334310 (Audio and Video Equipment Manufacturing).
Where is Ronco Specialized Systems, Inc. located?
Ronco Specialized Systems, Inc.'s physical address in SAM.gov is 595 Sheridan Dr, Tonawanda, NY 14150, USA.
Is Ronco Specialized Systems, Inc. registered in SAM.gov?
Yes. Ronco Specialized Systems, Inc.'s SAM.gov registration is active through September 24, 2027.
What is Ronco Specialized Systems, Inc.'s most recent federal award?
Ronco Specialized Systems, Inc.'s most recent federal contract award is Nurse call integration (36C24226P0566), from Veterans Integrated Service Network 2, on May 1, 2026.
On GovTribe
See Ronco Specialized Systems, Inc.'s full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
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