Barbell Logic Inc.
Springfield, MO Doing business as Starting Strength Online Coaching
- UEI
- UUL1EN8X76U1
- CAGE
- 8BTZ3
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 2333 W Dearborn St, Springfield, MO 65807, USA
- Website
- barbell-logic.com
- Founded
- 2016
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Consumer Services
- Diversified Consumer Services
- Education Services
- SIC code
- 82 Educational Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $73,734 |
| FY2025 | $10 |
| FY2024 | $1,430,852 |
| FY2023 | $1,249,848 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Air Force | $73,734 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Hayward Greg | Thousand Oaks, CA | 541511 Custom Computer Programming Services |
| Kilsar, Inc. | Virginia Beach, VA | 513210 Software Publishers |
| Lumena Inc. | Golden, CO | 541512 Computer Systems Design Services |
| Unanimous A.i., Inc. | Arlington, VA | 513210 Software Publishers |
| Bucket Robotics, Inc. | Pittsburgh, PA | 518210 Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services |
About the company
Barbell Logic Inc., doing business as Starting Strength Online Coaching, a total small business based in Springfield, Missouri, develops artificial intelligence-driven fitness coaching and physical readiness technologies for the Air Force Research Laboratory as a prime contractor under the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs. The company operates exclusively as a prime, with 100% of its six recent federal awards deriving from AFRL, and competes solely under the total small business set-aside category.
Barbell Logic's federal capability footprint centers on AI coaching platforms and automated fitness technologies designed to enhance military personnel readiness. The company has delivered a $1.25 million Phase II SBIR contract awarded August 16, 2024, for Artificial Intelligence Coaching for Physical Readiness Dominance, scheduled for completion May 20, 2026; a $1.25 million Phase II SBIR award from February 17, 2023, for Specialized Physical Readiness Technologies for Special Operations Units, completed November 17, 2024; and a $108,723 Phase I STTR contract from May 10, 2024, titled Fit for the Future: Automated Coaching and Wearable Technology for Airmen and Guardians. The company also holds a June 30, 2026 purchase order worth $73,734 from AFRL for artificial intelligence movement coaching supporting an in-your-pocket personal trainer application, with performance concluding September 30, 2026. Across its award history, Barbell Logic has secured approximately $2.68 million in cumulative SBIR and STTR funding from AFRL.
Customer concentration is extreme: the Department of the Air Force Materiel Command Research Laboratory accounts for 5 of 6 awards and $2.8 million of the $2.8 million combined potential value (100% coverage); the Air National Guard holds 1 award valued at $8 thousand. All work is performed in Springfield, Missouri under firm fixed-price terms. Activity shows a two-phase pattern — one 2019 award, a two-year gap, then two awards in 2023, two in 2024, and one in 2026 — with all dollars obligated across the award portfolio. The company operates in Research and Development in the Physical, Engineering, and Life Sciences (NAICS 54171X, five awards) and Offices of All Other Miscellaneous Health Practitioners (one award), positioning itself as a specialized vendor for AFRL's mission to develop wearable-integrated fitness technologies and remote automated coaching systems for Airmen, Guardians, and special operations personnel.
SBA capabilities narrative
Barbell Logic can, does, and will continue to have the following capabilities:
Connection to Expert, Professional Coaches
Intelligent, Task-Driven, Personalized Programming
Rapid Feedback on Workouts
Metrics to Demonstrate Progress & Compliance
Ability to Train wherever, whenever, with whatever equipment is available
Technique Coaching
Nutrition Coaching
Communication & Coaching Through Proprietary Web Application
Can Modify & Improve Web Application for Customers' Needs
How-To Exercise Video Library
Multi-Media Content Library
Quick answers
Is Barbell Logic Inc. registered in SAM.gov?
Yes. Barbell Logic Inc.'s SAM.gov registration is active through July 20, 2027.
How much has Barbell Logic Inc. received in federal contracts?
Federal contracts obligated $10 to Barbell Logic Inc. in fiscal year 2025 and $2,754,444 in fiscal years 2023 through 2027.
What is Barbell Logic Inc.'s most recent federal award?
Barbell Logic Inc.'s most recent federal contract award is Artificial intelligence movement coaching for in-your-pocket personal trainer (FA864926P0134), from Air Force Research Laboratory (AFMC), on June 30, 2026.
On GovTribe
See Barbell Logic Inc.'s full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors