Personal Strengths Publishing, LLC
Carlsbad, CA Doing business as Corestrengths Part of Vitalsmarts, LC
- UEI
- V3CATN1WFE63
- CAGE
- 6SMU5
- Primary NAICS
- 611430 Professional and Management Development Training
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- Corporate family
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-
Vitalsmarts, LC
Parent
HN5DPXQDW555
- Personal Strengths Publishing, LLC V3CATN1WFE63
-
Vitalsmarts, LC
Parent
HN5DPXQDW555
- SAM.gov registration date
- Physical address
- 2376 Summerwind Pl, Carlsbad, CA 92008, USA
- Website
- corestrengths.com
- Founded
- 1971
- Employees
- 51-250
- Estimated annual revenue
- $10M-$50M
- Industry
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- Consumer Discretionary
- Consumer Services
- Diversified Consumer Services
- Education Services
- SIC code
- 82 Educational Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| FY 25 strengths deployment inventory (SDI) procurement for army management staff college (amsc) civilian education… | MICC Fort Leavenworth | $182,660 | |
| IWR - 25 assessments for the strength deployment inventory core strengths personal assessment instrument and… | Humphreys Engineer Center Support Activity | $2,691 | |
| All online training credits, online assessments, and the physical materials (learner guides) shipped on a monthly basis.… | Air Mobility Command | $47,847 | |
| Online training credits, online assessments, and the physical materials (learner guides) shipped on a monthly basis.… | Air Mobility Command | $45,485 | |
| Core strengths platform access and lincenses | Indian Health Service | $66,410 |
About Personal Strengths Publishing, LLC
Personal Strengths Publishing, LLC, doing business as Corestrengths, is a for-profit S corporation based in Carlsbad, California, specializing in strengths-based leadership training, assessment tools, and professional development solutions. The company provides innovative platforms and services that help organizations improve communication, team dynamics, and individual performance through its Strengths Deployment Inventory (SDI) tools. Registered in SAM.gov since 2012, Corestrengths is a DOT Certified Disadvantaged Business Enterprise (DBE) that offers online training credits, assessments, learner guides, and facilitation services to federal agencies.
Throughout its federal contract history, Personal Strengths Publishing has consistently delivered professional development services to multiple federal agencies, with a primary focus on defense and civilian organizations. The company has been awarded numerous federal contracts from agencies including the Department of Defense, Department of the Navy, Army Training and Doctrine Command, Army Corps of Engineers, Department of Veterans Affairs, Department of Housing and Urban Development, and Indian Health Service. Most of its contract awards have been firm fixed-price purchase orders and blanket purchase agreement calls, ranging from $926 to $549,815, and covering services such as online assessments, training credits, certification programs, and platform subscriptions. While most contracts were not set aside, some smaller awards were designated as total small business set-asides, reflecting the company's small business status.
Personal Strengths Publishing holds two significant federal contract Indefinite Delivery Vehicles (IDVs): a $250,000 Blanket Purchase Agreement (BPA) with the U.S. Army Corps of Engineers and a $700,000 single-award BPA with the Army Training and Doctrine Command. The Army Corps of Engineers BPA covers assessment and training products under the Strengths Deployment Inventory version 2.0 program, with call orders supporting the agency's Strategic Diversity Initiative. The TRADOC BPA provides Strengths Deployment Inventory learning instruments, certification training, and related services to support Soldier Development Initiatives. Under these IDVs, the company has issued multiple firm fixed-price task orders totaling over $500,000, delivering online assessments, instructor certifications, and training platforms primarily focused on leadership development, team dynamics, and organizational performance improvement.
Quick answers
What is Personal Strengths Publishing, LLC's UEI?
Personal Strengths Publishing, LLC's Unique Entity ID (UEI) in SAM.gov is V3CATN1WFE63.
What is Personal Strengths Publishing, LLC's CAGE code?
Personal Strengths Publishing, LLC's CAGE code is 6SMU5.
What is Personal Strengths Publishing, LLC's primary NAICS code?
Personal Strengths Publishing, LLC's primary NAICS code is 611430 (Professional and Management Development Training).
Where is Personal Strengths Publishing, LLC located?
Personal Strengths Publishing, LLC's physical address in SAM.gov is 2376 Summerwind Pl, Carlsbad, CA 92008, USA.
Is Personal Strengths Publishing, LLC registered in SAM.gov?
Yes. Personal Strengths Publishing, LLC's SAM.gov registration is active through January 27, 2027.
Who is Personal Strengths Publishing, LLC's parent company?
Personal Strengths Publishing, LLC is part of Vitalsmarts, LC.
What is Personal Strengths Publishing, LLC's most recent federal award?
Personal Strengths Publishing, LLC's most recent federal contract award is FY 25 strengths deployment inventory (SDI) procurement for army management staff college (amsc) civilian education… (W91QF425FA055), from MICC Fort Leavenworth, on April 2, 2025.
On GovTribe
See Personal Strengths Publishing, LLC's full federal record
- Federal contract awards
- IDV awards
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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