Personal Strengths Publishing, LLC
Carlsbad, CA Doing business as Corestrengths Part of Vitalsmarts, LC
- UEI
- V3CATN1WFE63
- CAGE
- 6SMU5
- Primary NAICS
- 611430 Professional and Management Development Training
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
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Its parent company, Vitalsmarts, LC, ranks:
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- Corporate family
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-
Parent
Vitalsmarts, LC · Provo, UT
HN5DPXQDW555
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Parent
Vitalsmarts, LC · Provo, UT
HN5DPXQDW555
- SAM.gov registration date
- Physical address
- 2376 Summerwind Pl, Carlsbad, CA 92008, USA
- Website
- corestrengths.com
- Founded
- 1971
- Employees
- 51-250
- Estimated annual revenue
- $10M-$50M
- Industry
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- Consumer Discretionary
- Consumer Services
- Diversified Consumer Services
- Education Services
- SIC code
- 82 Educational Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | -$68 |
| FY2025 | $531,672 |
| FY2024 | $804,727 |
| FY2023 | $709,276 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
Contract subawards
| Prime contractor | Prime award | Amount | Awarded |
|---|---|---|---|
| Carnegie Mellon University | FA870217F0006 | $45,000 |
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Management Resource Services Inc. | Hampstead, NC | 611430 Professional and Management Development Training |
| TEZ Jones Training Solutions LLC | Arlington, TX | 611430 Professional and Management Development Training |
| American Strengths Center LLC | Lithia, FL | 611430 Professional and Management Development Training |
| D D I | Bridgeville, PA | 541612 Human Resources Consulting Services |
| Shipley Communication, Inc. | Draper, UT | 611430 Professional and Management Development Training |
About the company
Personal Strengths Publishing, LLC, doing business as Corestrengths, is a for-profit S corporation based in Carlsbad, California, specializing in strengths-based leadership training, assessment tools, and professional development solutions. The company provides innovative platforms and services that help organizations improve communication, team dynamics, and individual performance through its Strengths Deployment Inventory (SDI) tools. Registered in SAM.gov since 2012, Corestrengths is a DOT Certified Disadvantaged Business Enterprise (DBE) that offers online training credits, assessments, learner guides, and facilitation services to federal agencies.
Throughout its federal contract history, Personal Strengths Publishing has consistently delivered professional development services to multiple federal agencies, with a primary focus on defense and civilian organizations. The company has been awarded numerous federal contracts from agencies including the Department of Defense, Department of the Navy, Army Training and Doctrine Command, Army Corps of Engineers, Department of Veterans Affairs, Department of Housing and Urban Development, and Indian Health Service. Most of its contract awards have been firm fixed-price purchase orders and blanket purchase agreement calls, ranging from $926 to $549,815, and covering services such as online assessments, training credits, certification programs, and platform subscriptions. While most contracts were not set aside, some smaller awards were designated as total small business set-asides, reflecting the company's small business status.
Personal Strengths Publishing holds two significant federal contract Indefinite Delivery Vehicles (IDVs): a $250,000 Blanket Purchase Agreement (BPA) with the U.S. Army Corps of Engineers and a $700,000 single-award BPA with the Army Training and Doctrine Command. The Army Corps of Engineers BPA covers assessment and training products under the Strengths Deployment Inventory version 2.0 program, with call orders supporting the agency's Strategic Diversity Initiative. The TRADOC BPA provides Strengths Deployment Inventory learning instruments, certification training, and related services to support Soldier Development Initiatives. Under these IDVs, the company has issued multiple firm fixed-price task orders totaling over $500,000, delivering online assessments, instructor certifications, and training platforms primarily focused on leadership development, team dynamics, and organizational performance improvement.
Quick answers
Is Personal Strengths Publishing, LLC registered in SAM.gov?
Yes. Personal Strengths Publishing, LLC's SAM.gov registration is active through January 27, 2027.
How much has Personal Strengths Publishing, LLC received in federal contracts?
Federal contracts obligated $531,672 to Personal Strengths Publishing, LLC in fiscal year 2025 and $2,045,607 in fiscal years 2023 through 2027.
How does Personal Strengths Publishing, LLC rank among federal contractors?
Personal Strengths Publishing, LLC's parent company, Vitalsmarts, LC, ranked #16 in NAICS 51313, #33 in NAICS 511130 and #36 in PSC 7610 in FY2025.
What is Personal Strengths Publishing, LLC's most recent federal award?
Personal Strengths Publishing, LLC's most recent federal contract award is FY 25 strengths deployment inventory (SDI) procurement for army management staff college (amsc) civilian education… (W91QF425FA055), from MICC Fort Leavenworth, on April 2, 2025.
On GovTribe
See Personal Strengths Publishing, LLC's full federal record
- Federal contract awards
- IDV awards
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
- Similar vendors