Kersten Rulofson

Kersten Rulofson, doing business as Pacific Coast, a self-certified small disadvantaged business sole proprietorship based in Cottonwood, California, operates as a prime contractor providing off-highway vehicles, mechanic services with service trucks, and equipment rental for fire suppression and all-hazard incident response to the Department of Agriculture's Forest Service across the Pacific Southwest and Pacific Northwest Regions. The vendor competes exclusively in total small business set-aside vehicles and holds primary NAICS classification 532111 (Truck, Utility Trailer, and Recreational Vehicle Rental and Leasing) alongside secondary capability in general automotive repair (NAICS 811111).

Customer concentration is extreme and singular: all 22 awards (100% coverage) and $8.9 million in combined potential value flow from the Department of Agriculture's Forest Service, split across three organizational units. The National Interagency Fire Center anchors the dollar footprint with five IDV awards totaling $8.5 million, while the Forest Service's Region 5 Pacific Southwest Region and Region 6 Pacific Northwest Region combined account for 17 delivery orders carrying $358 thousand in combined potential value. The vendor sits on two active parent vehicles: a $7.5 million single-award indefinite delivery contract (IDC 12569R25T7291) for off-highway vehicle rental supporting fire suppression and all-hazard incident response, and a $250 thousand multiple-award IDC (1202RZ25T0118) for mechanic services with service truck support. Against the larger vehicle, the vendor issued 15 task orders between July and September 2025 for delivery of all-terrain vehicles, multipurpose off-highway utility vehicles, and recreational off-road vehicles; that activity generated $131 thousand in combined potential value. The smaller vehicle supported one documented task order carrying $212 thousand. Recent delivery orders span performance locations in Redding, Solvang, Eureka, Clovis, and Sandy across California and Oregon, with completion dates typically twenty to forty-five days from award.

The vendor holds a portfolio of five IDVs awarded between May 2025 and August 2026, all designated total small business set-asides and all carrying firm fixed-price pricing. Beyond the $7.5 million off-highway vehicle contract and the $250 thousand mechanic service contract, three additional mechanic service with service truck IDVs, each capped at $250 thousand, were awarded by the National Interagency Fire Center in February, May, and August 2026, extending performance through 2030 and 2031. Award activity peaked in 2025 with 17 awards; the vendor received five awards in 2026 (through August), with the most recent a $5,143 delivery order from the Department of Agriculture Region 6 on August 19, 2026. Combined dollars obligated across all awards stand at $358 thousand, representing 4 percent of combined potential value and reflecting the early-stage drawdown typical of newly awarded IDVs. The vendor operates exclusively as a prime contractor with no documented subcontract footprint.