Noble Auto Center, Inc.

Noble Auto Center, Inc., a self-certified small disadvantaged business headquartered in Rocklin, California, supplies multipurpose utility vehicles, sport utility vehicles, mobile office trailers, generators, and lighting systems to the U.S. Department of Agriculture Forest Service as a prime contractor under a $7.5 million multiple-award Indefinite Delivery Contract and subsequent delivery orders, with all work grounded in wildland fire suppression and all-hazard incident response operations.

Noble Auto Center holds a $7.5 million Total Small Business set-aside IDC awarded April 22, 2023, by the National Interagency Fire Center with an ultimate completion date of December 31, 2026. The contract enables the Forest Service to procure all-terrain vehicles, multipurpose off-highway utility vehicles, recreational off-road vehicles, and associated logistical equipment on an as-needed basis within a 450-mile radius of the vendor's Rocklin location. Since award, Noble Auto has fulfilled 11 delivery orders valued between $7,500 and $44,214 against this vehicle, with recorded task-order activity totaling over $280,000 through August 2025. Recent representative work includes a $29,892 firm fixed-price delivery order from Forest Service Region 5 in July 2025 for vehicles and equipment supporting Redding-area fire operations, a $126,786 purchase order in August 2023 for mobile office trailers serving the Smith River Complex near Eureka, California, and a $82,148 purchase order in August 2023 for a sport utility vehicle supporting the South Fork Complex. A single delivery order in August 2026 for $20,158 from Forest Service Region 6 (Pacific Northwest) demonstrates geographic reach beyond the vendor's core Northern California operational footprint.

Customer concentration is absolute: all 20 awards across the portfolio fund Department of Agriculture Forest Service programs, with 17 awards (combined potential value $757,000) placed by Region 5 (Pacific Southwest), one award by the National Interagency Fire Center ($7.5 million), one by Forest Service Fire and Aviation Management ($44,000), and one by Region 6 ($20,000). The vendor competes entirely as a prime under the Total Small Business set-aside designation on the core IDC; delivery orders issued against the IDC carry no additional set-aside but flow from the underlying set-aside vehicle.

Activity has grown from one award in 2022 to nine in 2025, with one award recorded in 2026. Combined potential value across all awards totals $8.3 million, with only $821,000 obligated (10% of potential value), reflecting the mix of large ceiling values on the IDC and smaller individual delivery-order amounts. Primary NAICS coding reflects the rental posture: Truck, Utility Trailer, and RV Rental and Leasing (13 awards), Support Activities for Forestry (4 awards), and Other Commercial and Industrial Machinery Rental and Leasing (2 awards). PSC coding aligns: Lease Or Rental of Equipment—Ground Effect Vehicles, Motor Vehicles, Trailers, and Cycles (12 awards) and Natural Resources/Conservation—Forest-Range Fire Suppression/Presuppression (4 awards).

Noble Auto Center operates exclusively as a prime contractor with no recorded subcontract footprint. Place of performance spans Northern and Central California (Rocklin, Auburn, Redding, Solvang, Quincy) with operational reach extending to the Pacific Northwest via the 2026 Region 6 delivery order.