Noble Auto Center, Inc.

Noble Auto Center, Inc. is a self-certified small disadvantaged business located in Rocklin, California, specializing in providing vehicles, equipment, and support infrastructure for federal agencies, with a primary focus on wildland fire management and incident response operations. The company is registered in SAM.gov and operates as a for-profit corporate entity with a strong presence in supplying critical transportation and logistical equipment to government agencies, particularly the U.S. Department of Agriculture's Forest Service.

The company has consistently been awarded federal contract delivery orders and purchase orders, predominantly with the U.S. Department of Agriculture's Forest Service Pacific Southwest Region (Region 5). These contracts primarily involve the procurement and delivery of specialized vehicles and equipment such as sport utility vehicles, utility terrain vehicles (UTVs), mobile office trailers, generators, lighting systems, and other critical infrastructure supporting wildland fire management. Noble Auto Center's contract awards range from $7,500 to $126,786, with no set-aside designations, and consistently support forest complexes and national forests in Northern and Central California. The contracts are typically structured as firm fixed-price delivery orders or purchase orders, focusing on providing essential transportation and logistical support for emergency response teams.

Noble Auto Center holds a significant multiple award Indefinite Delivery Contract (IDC) with the U.S. Department of Agriculture's Forest Service Fire and Aviation Management branch, valued at $7.5 million and set aside for small businesses. This contract, running through September 30, 2025, enables federal agencies to procure multipurpose utility vehicles including all-terrain vehicles (ATVs), multipurpose off-highway utility vehicles (MOHUVs), and recreational off-road vehicles (ROVs) within a 450-mile radius of the vendor's location. The contract is designed to support nationwide wildland fire suppression and all-hazard incident response efforts, allowing agencies to issue task orders against pre-established pricing lists for critical incident response vehicles and equipment.