Lively Distributing Inc.
Phoenix, AZ
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- SAM.gov registration date
- Physical address
- 2633 W Cypress St, Phoenix, AZ 85009, USA
- Website
- livelyfoods.com
- Founded
- 1973
- Industry
-
- Consumer Staples
- Food & Staples Retailing
- Food Retail
- SIC code
- 51 Wholesale Trade – Nondurable Goods
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $37,001 |
| FY2025 | $121,225 |
| FY2024 | $110,893 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Veterans Affairs | $34,596 | |
| 2 | Department of Justice | $2,406 |
Contract awards
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Shamrock Foods Company | Phoenix, AZ | 112120 Dairy Cattle and Milk Production |
| Meadow Gold Dairy | Boise, ID | 311511 Fluid Milk Manufacturing |
| Larc Industries Inc. | Collegeville, PA | 311511 Fluid Milk Manufacturing |
| Byrne Dairy Inc. | LaFayette, NY | 311511 Fluid Milk Manufacturing |
| Marburger Farm Dairy Inc. | Evans City, PA | 424430 Dairy Product (except Dried or Canned) Merchant Wholesalers |
About the company
Lively Distributing Inc., a for-profit dairy product merchant wholesaler based in Phoenix, Arizona, supplies milk and dairy products to federal healthcare and correctional facilities as a prime contractor, competing in both set-aside and full-and-open categories. The vendor operates exclusively at the prime level and has focused its federal work on two customer agencies over a footprint spanning from 2009 to present.
Lively Distributing's customer base is heavily concentrated with the Department of Veterans Affairs Veterans Health Administration Veterans Integrated Service Network 22, which accounts for 86% of recent awards and the full $1.1 million in combined potential value across five contracts. The vendor also holds a single purchase order with the Department of Justice Bureau of Prisons Federal Correctional Institution Phoenix valued at $2,405.75 for weekly milk distribution. The VA relationship dominates both volume and dollars; the two rankings track identically because the sole non-VA customer carries minimal value.
The vendor holds two single-award indefinite-delivery contracts under VISN 22. The first IDC, awarded December 15, 2023, carries a ceiling of $304,466.95 and runs through October 31, 2028, covering milk and dairy deliveries to the VA Northern Arizona Healthcare System with a base year plus four option years. The second, more recent IDC awarded April 6, 2026, holds a ceiling of $215,750.84 and extends through April 5, 2031, also covering twice-weekly deliveries of fluid milk, whole milk, chocolate milk, creamed cottage cheese, and fruit-punch beverages meeting FDA Grade A Pasteurized Milk Ordinance standards. Recent delivery orders against these IDCs include a $101,445.45 Option Year 1 order (December 2024, completion December 2025) and a $43,150.17 base-year order (April 2026, completion April 2031). The VA contracts are structured as firm fixed-price with Economic Price Adjustment calculations tied to the Producer Price Index for Dairy Product Manufacturing, with performance required twice weekly between 0700-1400 hours in Phoenix, Arizona. Lively Distributing competes under the Total Small Business set-aside on the newer April 2026 IDC and in an unrestricted commercial procurement posture on the December 2023 IDC. The vendor's federal footprint is sparse — seven awards total with $269 thousand in obligated dollars against $1.1 million in potential value — reflecting deep but narrow customer concentration in regional VA healthcare supply.
Quick answers
Is Lively Distributing Inc. registered in SAM.gov?
Yes. Lively Distributing Inc.'s SAM.gov registration is active through March 11, 2027.
What is Lively Distributing Inc.'s CAGE code?
Lively Distributing Inc.'s CAGE code is 5BAM7, and its Unique Entity ID (UEI) is YBQ6SVA4VBD7.
How much has Lively Distributing Inc. received in federal contracts?
Federal contracts obligated $121,225 to Lively Distributing Inc. in fiscal year 2025 and $269,120 in fiscal years 2023 through 2027.
How does Lively Distributing Inc. rank among federal contractors?
Lively Distributing Inc. ranked #34 in NAICS 311511, #54 in NAICS 3115 and #88 in PSC 8910 in FY2025.
What is Lively Distributing Inc.'s most recent federal award?
Lively Distributing Inc.'s most recent federal contract award is Dairy and milk product delivery for base plus 4 OY - base year (36C26226N0491), from Veterans Integrated Service Network 22 (VHA), on April 6, 2026.
On GovTribe
See Lively Distributing Inc.'s full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors