Dura Brands, Inc.

Dura Brands, Inc., a minority-owned small disadvantaged business based in Duarte, California, supplies textbooks, educational materials, reference books, and specialized instructional content to defense and civilian federal agencies as a prime contractor under total small business set-asides. The company is a for-profit Subchapter S Corporation that competes exclusively under small business set-aside vehicles; across 129 prime awards in the source data, all but five carry a total small business set-aside designation.

Dura Brands' capability footprint centers on procuring and delivering commercial textbooks and educational publications for military training, professional development, and institutional curricula. Representative work includes a $223.6 thousand purchase order from the State Department's Bureau of African Affairs (September 2024) for books and equipment supporting operations in Tanzania with a no-cost extension through June 2026; a $186.8 thousand delivery to the Uniformed Services University of the Health Sciences (June 2022) for medical school textbooks; a $182.9 thousand textbook purchase from the Army Corps of Engineers Engineering Support Center Huntsville (December 2022) for the USACE Learning Center; and a $142.1 thousand Army acquisition of French commercial books for language and cultural awareness (August 2023). Most orders are smaller — $10 thousand to $50 thousand range — and address immediate departmental needs: ACSC (Air Command and Staff College) book purchases, dictionaries for training commands, paralegal textbooks for military law schools, and vocational materials for federal correctional facilities.

Customer concentration is moderate and defense-centric. The top five customer agencies account for 51% of awards by count and 52% of combined potential value. The Army Installation Management Command Southeast Region leads by award volume (23 awards, $556 thousand combined value), followed by Air Education and Training Command (19 awards, $518 thousand), Army Training and Doctrine Command (10 awards, $557 thousand), Naval Education and Training Command (8 awards, $208 thousand), and the broader Department of the Army (6 awards, $402 thousand). Dura Brands has worked with 42 distinct federal agencies, including the Defense Health Agency, Marine Corps, Naval Sea Systems Command, Uniformed Services University of the Health Sciences, Department of State (Foreign Service Institute, Bureau of African Affairs, Bureau of Information Resource Management), Department of Justice (Bureau of Prisons), Department of Interior (Bureau of Indian Education), and Department of State Bureau of Prisons. The vendor carries no parent contract vehicles, IDIQs, GWACs, or BPAs; all awards are direct purchase orders.

Activity has remained steady. Awards per year averaged 9.6 over the past five fiscal years (2022–2026), with 13 awards each in 2022 and 2024, 12 in 2023, 9 in 2025, and 1 in 2026 year-to-date. Combined obligated value across all 129 awards totals $4.6 million, indicating a small-order, high-volume model. The vendor holds no subcontract footprint; all 129 awards are primes. NAICS concentration runs heavily toward Books Printing (80 awards) and Book Publishers (33 awards), with principal PSC code Books and Pamphlets appearing across 116 awards. Dura Brands operates purely as a distributor and procurement intermediary for commercial educational content; the company does not author, design, or manufacture the materials it supplies.

Supply and distribute all types of books, world globes and geographic maps.