Dollar Thrifty Automotive Group Inc.
Estero, FL Doing business as Thrifty Car Rental Part of The Hertz Corporation
- UEI
- F5KJSZQQJ185
- CAGE
- 47BT5
- Primary NAICS
- 532111 Passenger Car Rental
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
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Its parent company, The Hertz Corporation, ranks:
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- Corporate family
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Parent
The Hertz Corporation · Estero, FL
FH6CJHAFXV66
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- VBK8G1TZECX1
- Thrifty Rent-A-Car System, Inc. JRJ4F14DM3N6
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Parent
The Hertz Corporation · Estero, FL
FH6CJHAFXV66
- SAM.gov registration date
- Physical address
- 8501 Williams Rd, Estero, FL 33928, USA
- Website
- dollar.com
- Founded
- 1965
- Employees
- 11-50
- Estimated annual revenue
- $10B+
- Industry
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- Consumer Discretionary
- Consumer Services
- SIC code
- 75 Auto Repair, Services, & Parking
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $461,788 |
| FY2025 | $1,083,764 |
| FY2024 | $540,243 |
| FY2023 | $781,180 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | General Services Administration | $461,788 |
Contract vehicles
Contract awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Short term rental of motor vehicles | Federal Acquisition Service | $16,960 | |
| Short term rental of motor vehicles | Federal Acquisition Service | $16,065 | |
| Short term rental of motor vehicles | Federal Acquisition Service | $16,065 | |
| Short term rental of motor vehicles | Federal Acquisition Service | $16,960 | |
| Short term rental of motor vehicles | Federal Acquisition Service | $17,672 |
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Hertz Rent A Car | Estero, FL | 532111 Passenger Car Rental |
| Enterprise Mobility | Clayton, MO | 532111 Passenger Car Rental |
| Ryder Truck Rental, Inc. | Coral Gables, FL | 532120 Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing |
| Automaxcar Rental | — | — |
| Union Leasing Trust | Schaumburg, IL | 532112 Passenger Car Leasing |
About the company
Dollar Thrifty Automotive Group Inc., operating as Thrifty Car Rental, is a for-profit vehicle rental company headquartered in Estero, Florida, and a subsidiary of The Hertz Corporation. The vendor serves as a prime contractor (100% of awards) providing short-term rental of motor vehicles to federal agencies on a full-and-open, non-set-aside basis across a nationwide fleet exceeding 120,000 vehicles positioned at multiple locations including North Carolina, South Carolina, Tennessee, Georgia, and Idaho.
Dollar Thrifty's federal footprint centers almost entirely on the General Services Administration's Multiple Award Schedule (MAS), the government-wide vehicle under which the vendor holds a $26 million contract awarded May 15, 2025, valid through May 14, 2030, with individual delivery order ceilings up to $1 million. Since award, the vendor has issued approximately 30+ delivery orders under this vehicle totaling roughly $1.3 million combined potential value, ranging from $10,347 to $203,632 per order. The vendor's fleet-rental capability is narrow in scope—passenger car rental comprises 878 of 896 awards (98%), with an additional 18 awards for passenger car leasing. Service offerings span economy through cargo van classifications with published daily rates between $43 and $119 depending on vehicle type, plus ancillary services including unlimited mileage, additional driver accommodations, flexible pickup and return options, fueling alternatives, and roadside assistance. Pricing is firm fixed-price across all awards, with no set-asides used.
GSA Federal Acquisition Service dominates customer concentration overwhelmingly. The vendor's top five customers by award count account for 89% of all awards, with GSA FAS placing 742 awards valued at $80 million combined potential value—representing 94% of the vendor's total federal footprint. The United States Special Operations Command follows distantly with 23 awards worth $1.2 million; the Department of the Army, Army Reserve Command, and Colorado Army National Guard together account for approximately $709 thousand. By potential value, GSA FAS represents 97% of combined potential value across the vendor's entire portfolio. The secondary parent vehicle under the MAS umbrella is the Transportation, Delivery and Relocation Services vehicle, which has generated 595 task orders worth $9.8 million combined potential value since award. A Blanket Purchase Agreement designated H9225716A0002 carries 15 task orders worth $109 thousand.
Award activity has been volatile. The vendor recorded 58 awards in 2022, dropped to 28 in 2023, remained flat at 28 in 2024, rebounded to 35 in 2025, then declined to 15 awards year-to-date in 2026. The combined potential value across all 896 awards spans $85.5 million, with $18.1 million obligated (21% of potential). The recompete cliff is minimal—only 3 awards with ultimate completion dates in the next twenty-four months carry combined potential value of $49 thousand, indicating low near-term recompete exposure. The vendor operates with no subcontractor relationships across its federal work and competes in a straightforward full-and-open posture without SBA set-aside categories, making it a direct-competition bidder on GSA MAS and other vehicle-rental task orders across civilian federal agencies. Corporate structure includes two named subsidiaries—Thrifty Rent-A-Car System, Inc. and Dollar Rent A Car, Inc.—both for-profit entities operating under the parent Hertz Corporation umbrella.
Quick answers
Is Dollar Thrifty Automotive Group Inc. registered in SAM.gov?
Yes. Dollar Thrifty Automotive Group Inc.'s SAM.gov registration is active through July 17, 2027.
Which contract vehicles does Dollar Thrifty Automotive Group Inc. hold?
Dollar Thrifty Automotive Group Inc. holds a place on 2 federal contract vehicles, including MAS and FSS-48.
How much has Dollar Thrifty Automotive Group Inc. received in federal contracts?
Federal contracts obligated $1,083,764 to Dollar Thrifty Automotive Group Inc. in fiscal year 2025 and $2,866,975 in fiscal years 2023 through 2027.
How does Dollar Thrifty Automotive Group Inc. rank among federal contractors?
Dollar Thrifty Automotive Group Inc. ranked #12 in NAICS 532111 in FY2025.
What is Dollar Thrifty Automotive Group Inc.'s most recent federal award?
Dollar Thrifty Automotive Group Inc.'s most recent federal contract award is Short term rental of motor vehicles (47QMCE26FB557), from Federal Acquisition Service, on September 4, 2026.
On GovTribe
See Dollar Thrifty Automotive Group Inc.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
- Similar vendors