Dawn Herring

Fallbrook, CA

UEI
MM2JALQRVQB7
CAGE
0RUQ9
Primary NAICS
621330 Offices of Mental Health Practitioners (except Physicians)
SAM.gov registration
Active through

Company facts

FY2025 rankings
Self-certified in SAM.gov
  • For Profit Organization
  • Woman Owned Small Business
  • Woman Owned Business
Entity structure
Sole Proprietorship
SAM.gov registration date
Physical address
1708 E Alvarado St, Fallbrook, CA 92028, USA

Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .

Contract obligations by fiscal year

Fiscal year Obligated
FY2027 To date $0
FY2026 -$18,735
FY2025 $50,000

Contract awards

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About the company

Dawn Herring, a woman-owned small business and sole proprietorship based in Fallbrook, California, provides Critical Incident Stress Management (CISM) mental health clinician services to federal fire management personnel as a prime contractor under total small business set-asides. All recent federal work flows through the National Interagency Fire Center (NIFC), a division of the Department of Agriculture Forest Service.

Dawn Herring holds a single-award Blanket Purchase Agreement with NIFC running through April 30, 2030, with a $1 million ceiling. The BPA, awarded May 1, 2025, establishes a framework for CISM mental health interventions targeting personnel exposed to traumatic incidents in fire management operations. Work is performed in Boise, Idaho. Two task orders have been issued against the BPA: a $6,264.59 call issued May 1, 2025, completed by June 2, 2026 (fully obligated and paid); and a $25,000 firm fixed-price call issued May 1, 2026, scheduled for completion by April 30, 2027. A third award, a separate $25,000 firm fixed-price call order under the same BPA, carries the same April 30, 2027 completion date. The vendor's federal footprint is narrowly concentrated — 100% of awards, all three contracts, and all $1 million in combined potential value derive from NIFC.

Activity is nascent. The vendor entered the federal space on May 1, 2025, with two awards that first year and one in 2026. Combined dollars obligated across all awards total $31,000 (3% of the $1 million combined potential value), reflecting the early stage of task order execution. One award carrying $25,000 in potential value reaches ultimate completion within the next twenty-four months and will face recompete. Dawn Herring operates exclusively as a prime contractor with no subcontract activity in the federal footprint. The vendor's service offering is confined to behavioral and mental health under NAICS Offices of Mental Health Practitioners (except Physicians).

Quick answers

Is Dawn Herring registered in SAM.gov?

Yes. Dawn Herring's SAM.gov registration is active through January 4, 2027.

How much has Dawn Herring received in federal contracts?

Federal contracts obligated $50,000 to Dawn Herring in fiscal year 2025 and $31,265 in fiscal years 2023 through 2027.

How does Dawn Herring rank among federal contractors?

Dawn Herring ranked #65 in NAICS 62133 in FY2025.

What is Dawn Herring's most recent federal award?

Dawn Herring's most recent federal contract award is Critical incident stress management (cism) mental health professionals (1202SC26K2902), from Forest Service, on May 1, 2026.

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See Dawn Herring's full federal record

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  • Funding analysis by agency, NAICS and set-aside
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