Competing Values LLC
Ann Arbor, MI Doing business as Innovatrium, LLC Competing Values, LLC
- UEI
- C19NH1J8SJ75
- CAGE
- 890Z3
- Primary NAICS
- 541715 Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- NAICS codes registered in SAM.gov
-
- 541715 Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) Primary
- 541611 Administrative Management and General Management Consulting Services
- 541612 Human Resources Consulting Services
- 541618 Other Management Consulting Services
- 541720 Research and Development in the Social Sciences and Humanities
- 611410 Business and Secretarial Schools
- 611430 Professional and Management Development Training
- 611710 Educational Support Services
- SAM.gov registration date
- Physical address
- 2670 Wayside Dr, Ann Arbor, MI 48103, USA
- Website
- innovatrium.org
- Founded
- 2008
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Industrials
- Commercial & Professional Services
- Professional Services
- Consulting
- SIC code
- 87 Engineering & Management Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Sbir phase i - proposal # OSD254-P0001-0144 for avengers assemble: rapidly teaming the right talent to solve emergent… | Department of the Army | $149,687 | |
| Project mercury workshop | Air Force Test Center | $100,000 | |
| PKH: santos/brown - fellowship cohort | District Washington | $600,000 | |
| Develop an open collaboration strategy for AU, in relations with other entities inside USAF (sbir II F2-11616) | Air Force Research Laboratory | $935,551 |
About Competing Values LLC
Competing Values LLC, doing business as Innovatrium, LLC, is an innovation consulting firm based in Ann Arbor, Michigan, that specializes in helping process-driven organizations develop internal innovation capabilities and foster organic growth through collaborative approaches. The company is registered as a limited liability partnership and has maintained active federal contractor status since February 2019. Competing Values brings specialized expertise in innovation consulting, collaboration strategy development, and the facilitation of innovation acceleration events, positioning itself as a strategic partner for federal agencies seeking to enhance their organizational innovation capacity and rapid problem-solving capabilities.
The company's federal contract portfolio demonstrates a diverse range of engagements across multiple Department of Defense entities. Most recently, Competing Values LLC was awarded an SBIR Phase I contract by the Office of the Secretary of Defense on August 28, 2025, valued at $149,686.50, for the "Avengers Assemble" initiative focused on rapidly assembling talent to address emergent threats, with completion scheduled for February 27, 2026. Prior to this, the Air Force Materiel Command awarded the firm a $100,000 firm fixed-price purchase order on July 15, 2025, for the Project Mercury Workshop at Edwards Air Force Base, California, reflecting an ongoing relationship with the command. The company also served as prime contractor on a $935,551 SBIR Phase II contract with Air Force Materiel Command and received a $600,000 purchase order from the Department of the Air Force Headquarters District Washington in July 2023 for the PKH: SANTOS/BROWN Fellowship Cohort services. Additionally, Competing Values LLC has functioned as a subcontractor to Modern Technology Solutions, Inc., supporting multiple iterations of the AIM-HI Innovation Acceleration/Education Events and training programs, with the most recent sub-award in February 2025 for a 15-week cohort training program. All work has been performed on a firm fixed-price basis, with no small business set-asides applied to most engagements except the SBIR Phase I contract designated as a Total Small Business set-aside.
Quick answers
What is Competing Values LLC's UEI?
Competing Values LLC's Unique Entity ID (UEI) in SAM.gov is C19NH1J8SJ75.
What is Competing Values LLC's CAGE code?
Competing Values LLC's CAGE code is 890Z3.
What is Competing Values LLC's primary NAICS code?
Competing Values LLC's primary NAICS code is 541715 (Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)).
Where is Competing Values LLC located?
Competing Values LLC's physical address in SAM.gov is 2670 Wayside Dr, Ann Arbor, MI 48103, USA.
Is Competing Values LLC registered in SAM.gov?
Yes. Competing Values LLC's SAM.gov registration is active through May 19, 2027.
What is Competing Values LLC's most recent federal award?
Competing Values LLC's most recent federal contract award is Sbir phase i - proposal # OSD254-P0001-0144 for avengers assemble: rapidly teaming the right talent to solve emergent… (W519TC25P0073), from Department of the Army, on August 28, 2025.
On GovTribe
See Competing Values LLC's full federal record
- Federal contract awards
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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