William Robert Cearns

William Robert Cearns, doing business as B&R Fire, is a minority-owned, veteran-owned, and Hispanic American-owned small business sole proprietorship based in Mt. Vernon, Oregon, that provides vehicle rental services with drivers to support wildland fire suppression and all-hazard incident response across federal agencies as a prime contractor. B&R Fire operates exclusively in the prime role (100% of awards) and competes predominantly under Total Small Business set-asides on its core vehicle-rental IDIQs, though individual delivery orders frequently carry no set-aside designation.

B&R Fire's capability footprint centers on furnishing pickup trucks, stake side trucks, passenger vans, sport utility vehicles, and stocked firefighting vehicles with qualified drivers for wildland fire management and emergency response operations. Representative prime awards include a $50,619 delivery order from the Forest Service Region 6 Pacific Northwest Region on August 8, 2024, a $33,389 purchase order for a Type 1 stake side truck from the Forest Service Idaho Region on June 1, 2025, and a $12,970 delivery order from the Forest Service Region 6 on September 6, 2025.

Customer concentration is heavily weighted to Forest Service programs. The top five customer organizations represent 100% of awards, with the Department of Agriculture Forest Service R6–Pacific Northwest Region dominating by order count (32 awards, $842 thousand combined potential value) and the Department of Agriculture Forest Service Fire and Aviation Management National Interagency Fire Center leading by potential value (8 awards, $1 million combined potential value). The Department of the Interior Bureau of Land Management holds a minor position (4 awards across Oregon-Washington and Idaho regions, $45 thousand combined potential value).

B&R Fire holds three VIPR (Virtual Incident Procurement) Indefinite Delivery Contracts, all with a $250,000 ceiling and set aside for Total Small Business. The first IDC, awarded June 6, 2023, by the National Interagency Fire Center, runs through June 6, 2028; a second, awarded February 6, 2026, also extends to June 6, 2028; and a third, awarded August 18, 2026, extends to August 18, 2031. These contracts support vehicle rental services with drivers across U.S. Forest Service Regions 5 and 6 West Zone (Pacific Northwest and Northern California). B&R Fire also places task orders under multiple Blanket Purchase Agreements with the Forest Service, most notably AG04H1B177251 (16 task orders, $159 thousand combined potential value) and AG04H1B157083 (4 task orders, $45 thousand combined potential value). Activity has remained modest and flat, averaging 2.4 awards per year over the past five years (2022–2026), with 45 total awards generating $1.9 million in combined potential value. B&R Fire has no subcontract footprint and does not sub to larger primes.