Bitly, Inc.
New York, NY
- UEI
- ZFVSAC2WZP54
- CAGE
- 9X1L8
- Primary NAICS
- 513210 Software Publishers
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- SAM.gov registration date
- Physical address
- 1411 Broadway 16th Floor, New York, NY 10016, USA
- Website
- bitly.com
- Founded
- 2008
- Employees
- 51-250
- Estimated annual revenue
- $10M-$50M
- Industry
-
- Information Technology
- Software & Services
- Internet Software & Services
- Internet
- SIC code
- 89 Services, Not Elsewhere Classified
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $35,093 |
| FY2025 | $26,940 |
| FY2024 | $35,820 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Smithsonian Institution | $35,093 |
Contract awards
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Webtrends Inc. | Portland, OR | 513210 Software Publishers |
| Software Engineering Of America, Inc. | Garden City, NY | 541519 Other Computer Related Services |
| Devresults | Washington, D.C., DC | 541519 Other Computer Related Services |
| Open Assembly, Inc. | Broomfield, CO | 813920 Professional Organizations |
| Aprimo US LLC | Chicago, IL | 513210 Software Publishers |
About the company
Bitly, Inc., a for-profit software company based in New York, New York, sells digital link management and analytics software to federal agencies as a prime contractor on full-and-open purchase orders, with no subcontract footprint and no SBA set-aside designation across its recent federal work.
Bitly's federal award footprint is small and recent. The vendor holds five prime purchase orders totaling $98 thousand in combined potential value, all issued since February 2024 and spanning three customer agencies. Work consists entirely of annual software licensing and renewal purchases under firm fixed-price purchase orders; representative awards include a $35,093 license renewal with the Smithsonian Office of the Chief Information Officer (June 2026 through June 2027), a $23,880 Bitly service renewal from the NASA Shared Services Center (February 2024 through January 2026), and a $12,500 software acquisition from the Department of State Bureau of Human Resources to support URL shortening, link customization, and analytics (awarded December 2024). The Smithsonian CIO accounts for 62% of combined potential value across three awards, while the NASA Shared Services Center and the State Department Bureau of Human Resources each placed one order. All five awards cover the same core capability: cloud-based link management, customization, and digital traffic analytics.
Activity remains flat at roughly one award per year since 2024, with all five awards fully obligated. One award (the most recent Smithsonian license, valued at $35,093) reaches ultimate completion within the next twenty-four months and therefore faces potential recompete. Bitly does not subcontract to other vendors and does not operate under IDIQs, GWACs, BPAs, or other parent vehicles; all awards are direct purchase orders. The vendor competes exclusively in full-and-open territory, with no pursuit of set-aside categories.
Quick answers
Is Bitly, Inc. registered in SAM.gov?
Yes. Bitly, Inc.'s SAM.gov registration is active through March 10, 2027.
How much has Bitly, Inc. received in federal contracts?
Federal contracts obligated $26,940 to Bitly, Inc. in fiscal year 2025 and $97,853 in fiscal years 2023 through 2027.
What is Bitly, Inc.'s most recent federal award?
Bitly, Inc.'s most recent federal contract award is Annual software licensing (33314526P00538411), from Smithsonian Office of the Chief Information Officer, on June 12, 2026.
On GovTribe
See Bitly, Inc.'s full federal record
- Federal contract awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors